Job Overview We are looking for a highly experienced Performance Marketing Manager to scale a fast-growing AI SaaS product: Digital Interview AI, a hyper-realistic mock interview platform designed to help job seekers prepare for high-stakes interviews. This is NOT a beginner media buyer role. We need someone who understands: TikTok paid acquisition Meta retargeting architecture YouTube intent-based ads App + Web funnel optimization Creative testing frameworks Our goal: Profitable user acquisition at scale. Platforms You Will Manage Primary: TikTok Ads (Top of Funnel) Meta Ads (Retargeting + Conversion) YouTube Ads (Search + In-Stream) Funnel Structure: TikTok → Web/App Landing Page Meta → Retarget site visitors & engaged users YouTube → Capture high-intent search traffic (mock interview, job prep, etc.) Responsibilities Build full-funnel paid acquisition strategy Launch & scale TikTok conversion campaigns Structure Meta retargeting campaigns (site visitors, video viewers, abandoned checkouts) Launch YouTube search + in-stream campaigns Set up proper pixel tracking + event optimization Analyze CAC, ROAS, LTV, and optimize accordingly Coordinate creative testing (UGC, direct response, problem/solution hooks) Provide weekly performance reports with actionable insights Ideal Candidate You: Have scaled SaaS or app products before Understand TikTok-native creative Know how to structure Meta retargeting properly Have experience with YouTube search campaigns Think in CAC, LTV, and contribution margin Are data-driven and creative-driven Have examples of past results Bonus: Experience with AI products Experience scaling education or career-related apps Budget Provide proposal on how many hours you require to do a meaningful job per month. I will provide the video and text assets . I just need a media buyer to manage the ads. Ad Spend TikTok50–60% Cold acquisition / Scale Meta 25–30% Retargeting / Conversion YouTube 15–20% High-intent capture My main channel for new customer acquisition will be I can start with $100 to $150 per day in Advertising spend across all three platforms... We are looking for a long-term growth partner. Budget for media buyer will increase significantly with proven performance. Please provide proposal to start for first 90 days. To Apply Please include: Case studies (specific numbers) Platforms you specialize in Largest monthly ad budget managed Your approach to scaling TikTok How you structure Meta retargeting Your YouTube ad strategy for high-intent traffic Apply tot his job