Fairstone Bank is a leading alternative lending institution in Canada, dedicated to providing innovative financial solutions. The Performance Marketing Analyst will assist in driving marketing efforts for Fairstone's lending products, focusing on managing paid social campaigns and optimizing media performance.
Responsibilities
- Supports the execution of channel strategies for Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, and Amazon Ads by assisting with campaign builds, ad uploads, daily monitoring, optimization, budget management and relationship coordination
- Responsible for designing and executing messaging tests across key channels and collaborating with cross-functional teams to implement test findings and enhance overall marketing effectiveness
- Oversee and manage a large budget, diligently ensuring all advertising channels remain within the allotment to avoid overages
- Help to manage agency relationships for four programmatic media partners, including developing strategic media briefs and ensuring creative assets remain fresh and aligned with campaign goals
- Owns the User Generated Content (UGC) program, including end-to-end management of agency relationships, content strategy and production timelines
- Responsible for identifying content needs, collaborating with Creative Services team to ideate video assets and developing detailed content briefs
- Work closely with Fairstone’s Legal and Creative Services teams to ensure initiatives and ad formats align with compliance and brand standards
- Builds UTM tracking links, configures audiences within advertising platforms, and monitors pixel implementation and tracking accuracy for all campaigns
- For channels managed directly in-platform, executes these tasks independently; for agency-managed channels, collaborates with agency partners and the analytics team to ensure proper setup and measurement
- Monitor spending patterns and analyze data to identify opportunities for cost savings and improved efficiency
- Supports program performance evaluation including analysis and reporting using tools such as GA4, Looker Studio, Quicksight, Excel and PowerPoint
- Take part in ideation and execution of yearly strategic plan
- Owns competitive monitoring, stays in the know on the latest digital marketing trends leveraging Statista and SEMrush
- Supports improvement of processes and workflows
Skills
- Technical experience with digital advertising platforms such as Meta Ads Manager, Snapchat Ads, TikTok Ads, Pinterest Ads, and Amazon DSP
- Proven ability with strong relationship management skills, including experience managing multiple agency relationships
- Exceptional brief writing skills, with the ability to clearly articulate campaign objectives, audience insights, channel strategy and creative direction for internal and external partners
- Strong analytical skills and proficiency using MS Excel and Looked Studio
- A relentless focus on incrementality and efficient growth; a keen eye for detail and an action-oriented mindset
- Excellent interpersonal, communication, organizational, analytical, problem solving and issue resolution skills
- Proven ability to effectively work with cross-functional team members
- Ability to rapidly assimilate new ideas and able to communicate effectively with team
- Past media agency experience considered an asset
- Bilingual (English, French) considered a great asset
- Financial services industry background an asset
Benefits
- Generous vacation based on your role
- Statutory holidays
- 6 wellness days to prioritize your well-being
- Competitive base salary plus an annual incentive bonus tied to performance
- Robust health and dental coverage through Manulife
- Virtual healthcare through Dialogue
- Group Retirement Savings Plan with up to 7% employer match
- Discounts from top retailers via WorkPerks
- Location-based perks like gym memberships and Toronto Bike Share
- Gym access at our London and Montreal offices
- Education Assistance Program and Fairstone Academy for training and skill development
- Parental leave top-up program to help you during life’s big moments
- One paid volunteer day to give back to causes that matter to you
Company Overview
Fairstone Bank is a non-bank provider of responsible lending solutions for near-prime and non-prime borrowers. It was founded in 1923, and is headquartered in Montréal, Quebec, CAN, with a workforce of 1001-5000 employees. Its website is https://www.fairstone.ca.