Signing partners is easy. Making them productive is hard. This role exists because we know the difference, and we're not willing to settle for a portfolio of signed NDAs and quiet slack channels with partners.
Partners who are properly enabled and co-marketed with generate pipeline. Partners who aren't, don't, regardless of how many were signed.
As Partner Enablement & Marketing Manager, you own two equally important things: making sure partners can sell, and making sure they want to. That means building the enablement infrastructure that gets partners from signed to active fast, and running the co-marketing engine that keeps them engaged, visible, and generating leads over time.
You cover both lemlist and Claap, across all partner types — Solutions Partners, Service Partners, and you work across geographies alongside the two Partnerships Managers (FR/EU, US/UK, and rest of Europe).
Pillar 1: Build & Enable (~50%)
This is an early-stage program. Before you can activate partners, you need to build what activation looks like. That means creating the assets, the processes, and the infrastructure from scratch, then running them.
Build the foundations
Write the core sales playbooks: the lemlist Partner-Sales Playbook and the Claap Partner-Sales Playbook. These are the documents every partner needs to co-sell effectively. They don't exist yet. You own them.
Build the partner journey in the sales cycle: when does a partner enter a deal, how do they co-sell alongside our AEs, what's the handoff process? Define it, operationalise it with RevOps, and train the internal Sales team on it.
Create the enablement library: certification paths, product training modules (lemlist + Claap), battlecards, objection handling guides. Start with what partners need most, build iteratively.
Activate & track
Own the onboarding process end-to-end. Get every new partner from signed to first SQL as fast as possible.
Monitor partner performance across the portfolio. Identify at-risk partners early, flag expansion opportunities, surface insights for the PMs and VP.
Contribute to structuring co-marketing: today the approach is opportunistic. You'll help move it toward something more intentional, defining what joint initiatives look like, what resources are available, and how we measure them.
Pillar 2: Partner Co-Marketing (~50%)
Co-webinars & events: organise and run joint webinars and online events with partners. Own the format, the promotion, and the follow-up to turn attendance into pipeline.
Joint content: produce co-branded content with partners: case studies, integration guides, thought leadership pieces. Make partners look good, and make lempire visible in their ecosystem.
Co-branded lead gen: build and execute campaigns that generate leads for both lempire and the partner simultaneously. Email, LinkedIn, content, whatever works in the partner's market.
IRL presence: represent lempire at partner-led events and help partners show up well at industry events. Build the relationships that don't happen over Slack.
You'll report to the VP of Partnerships and work closely with the Growth and Marketing teams to ensure partner co-marketing is coordinated with broader campaigns, not running in parallel to them.
After 1 month
You've completed deep product training on both lemlist and Claap
You've audited the current partner portfolio and identified the top 10 partners with the most activation potential for all our markets (FR, the US, the UK, Rest of Europe)
You've documented the existing onboarding process (however informal) and flagged gaps
After 3 months
You've launched a structured onboarding program that gets new partners to first SQL within 30 days
You've built a core enablement library: at minimum, a partner certification path, a co-selling guide, and product battlecards for both products
Partner activation rate (% of signed partners generating at least 1 SQL) has improved vs. baseline
You've run at least 2 co-webinars or joint events with partners, with measurable lead output
After 12 months
You have a fully operational partner success program with clear activation metrics and NRR tracking by partner cohort
Co-marketing is a consistent lead source: tracked, attributed, and reported alongside direct channels
You've built the foundation for a Partner Academy (certifications, training modules, IRL enablement events)
Partners consistently describe Lempire as one of the best programs they work with
5+ years in Partner Success, Customer Success, or Sales Enablement in a B2B SaaS environment
You've built enablement content before: training decks, certification programs, co-selling playbooks. You don't wait to be handed a template.
You've run co-marketing initiatives with external partners: joint webinars, co-branded campaigns, or events. You know what makes them work (and what makes them fall flat).
Strong project management instincts: you can run multiple partner onboardings in parallel without dropping the ball
Data-driven: you track activation rates, time-to-first-SQL, partner NRR. You know which levers to pull.
Excellent communicator: you translate complex product capabilities into partner-facing content that actually gets used
Native or near native in English and French.
Bonus if you have:
Exposure to SalesTech, RevOps, or CRM ecosystems
You've worked with or sold to RevOps consultants, CRM integrators, or IT service firms
You've built a partner program before (even partially) and can show us the before/after
Familiarity with Partnerstack or similar PRM tooling
Multi-geo experience: we're live in US, UK, France, DACH, Benelux, and Nordics from Day 1
A lot of companies say “you'll have ownership here”. This one actually means it, for 3 reasons:
Impact: the enablement function doesn't exist yet in a structured way. You build it. The results are yours.
Leverage: your work multiplies the output of every partner in the portfolio: it's a high-leverage role in a growing team.
Stage: you join as the program is just taking shape. What you build in Year 1 becomes the foundation for everything that follows.
The honest version: this is not a role for someone who wants to manage a steady-state program. The program doesn't exist yet. You'll build it alongside two Partnerships Managers and a VP who move fast. If you thrive in that kind of environment, you'll love it here.
Interview with Victoire (TAM)
Discovery Call with Cindy (VP Partnerships)
Business Case with Cindy & Julia (Partnerships Manager, FR/EU)
Interview with Charles (CEO)