National Sales & Education Manager

Job description

Job Title: National Sales & Education Manager
Salary: Depending on skills & experience plus bonus
Car: Company car or car allowance, with fuel card. 
 
About us   
Founded over 22 years ago by hair extension expert Victoria Lynch, Additional Lengths has grown into one of the UK’s leading hair extension specialists, delivering premium products and services to professionals and consumers worldwide, with ethical sourcing and excellence at the heart of everything we do.
  
We’re home to additionallengths.com, our direct-to-consumer destination for luxury extensions, and Remi Cachet, our global professional hair extension brand, setting the industry standard for premium hair, seamless results, and, ethical sourcing.
  
As a certified B Corp, we’re proud to meet the highest standards of social and environmental performance, transparency, and accountability. From ethical hair sourcing and long-term supplier partnerships to a genuine focus on employee wellbeing, we believe great business should also be a force for good.
  
Recognised as one of the Sunday Times Best Places to Work in 2024, we foster a culture built on passion, creativity, and innovation. Our team has more than doubled in size over the recent years, and with over £20+ million in revenue last year, we’re experiencing exceptional global expansion with continued growth ahead.
 
Role overview
The National Sales & Education Manager will own and drive both sales and education performance across the UK & Ireland, leading the field team to deliver growth while building a best-in-class education function.
 
Sitting at the centre of commercial, this role connects strategy to execution on the ground, ensuring people, processes, education, and data work together. This is a hands-on leadership role requiring inspirational leadership, clear processes, analytical rigour, and excellence in execution.
 
A guide to what the National Sales & Education Manager does at Remi Cachet
 Sales Leadership 

• Lead, inspire and develop a field sales team, creating a culture of high performance and accountability 
• Be a visible, trusted leader who sets clear expectations and leads by example
• Recruit, onboard and develop talent through structured training, coaching and ongoing performance management
• Deliver regular field coaching and feedback to improve selling skills, behaviours and results
• Embed best-practice sales processes and continuously improve how the field team operates
• Monitor field activity, route planning, CRM use and overall productivity, ensuring time is spent where it delivers the greatest return

 
Education Strategy & Delivery

• Develop and implement a comprehensive education strategy aligned with the brand’s vision and growth goals by supporting customer acquisition, retention, and brand loyalty 
• Work closely with the Owner, Founder & Global Creative Director to design high-quality training programmes   and materials both in-person and digitally ensuring all content reflects brand positioning, product knowledge, and best-in-class application techniques 
• Recruit, onboard, and manage a network of freelance educators to deliver consistent, high-quality education 
• Represent the brand at industry events and digital platforms, positioning Remi Cachet as a leader in extensions education

 
Sales Performance & Reporting 

• Own national sales performance against targets, including CVR%
• Define, track and report on KPIs, with the ability to pull, manipulate and interpret data to drive action
• Analyse sales trends, spending patterns, gaps and lost opportunities to inform decision-making
• Conduct gap analysis at customer, regional and national level, turning insight into clear action plans
• Monitor lost and new accounts, identifying root causes and recovery or growth strategies
• Manage sales budgets responsibly, ensuring spend delivers measurable return

 
Key Accounts & Commercial Delivery 

• Lead the acquisition, onboarding and ongoing management of large and strategic key accounts
• Identify, target and develop influential accounts that shape trends, visibility and brand credibility
• Ensure strong execution of promotional calendars across the customer base
• Drive consistently high standards of POS execution and in-store presentation to maximise impact and conversion

 
Cross-Functional Collaboration  

• Partner closely with Marketing to plan and execute campaigns, launches and promotional activity
• Ensure field teams are fully briefed, trained and equipped to deliver marketing initiatives effectively
• Provide feedback from the field to inform campaign effectiveness, NPD and future planning
• Collaborate with wider commercial and operations teams to ensure joined-up execution

 
 
About You  
We’re ideally looking for someone with:  

• Proven track record in sales within the professional hair industry
• Demonstrated experience managing and developing a small sales team, driving both individual and collective performance against targets 
• A hands-on leader who leads by example in the field, combining commercial awareness with the ability to coach and inspire 
• Strong background in coaching, mentoring, and performance management, with a focus on improving sales   behaviours, not just outcomes 
• Experience implementing and refining sales processes, CRM usage, and field productivity strategies 
• Commercially driven with a solid understanding of KPIs, conversion rates (CVR), and sales reporting, using      data to inform decisions and actions 
• Confident in analysing sales performance, identifying gaps, and building actionable growth plans at both account and regional level 
• Experience managing key accounts within the hair industry, building long-term partnerships that drive brand      loyalty and revenue growth 
• Strong understanding of education-led selling, recognising the role of training in customer acquisition,      retention, and brand positioning, with experience in collaborating with educators and creatives. 

 
What’s On Offer 
 We believe great work deserves great rewards. Alongside a competitive salary, you’ll enjoy a range of benefits designed to support your wellbeing, growth, and lifestyle: 

• A collaborative, ambitious and creative culture where you can be your authentic self, contribute ideas, and play a genuine role in shaping and growing the business 
• The opportunity to influence strategy and make a real impact in a fast-growing, award-winning brand 
• Excellent career development opportunities, with room to grow as the business scales 
• 25 days’ annual leave plus bank holidays, plus your birthday off to celebrate your day your way 
• Our inclusive New Child Leave policy, offering up to 12 weeks’ paid leave for all new parents, regardless of how your family grows 
• Private health insurance through Vitality, supporting your long-term health and wellbeing 
• A healthcare cash plan to help with everyday medical costs 
• An enhanced pension scheme with salary sacrifice options, helping you plan for the future 
• 40% staff discount on Additional Lengths products and 20% off third-party brands 
• Death in service cover providing four times your salary for added peace of mind 
• Enhanced sick pay, because looking after our team matters 
• Access to our Employee Assistance Programme, offering confidential wellbeing and mental health support whenever you need it 
• Paid volunteering days each year to support the causes that matter most to you