Marketing Manager

Overview:  

The Marketing Manager is the creative and strategic engine behind Kuros campaign development, identifying the campaigns that need to exist, building the briefs that define them, and then driving them from agency kickoff all the way through launch and performance analysis. This role requires equal command of strategic thinking and detailed executional rigor: the ability to define what a campaign should accomplish and the discipline to ensure every detailed tactic, asset, and channel delivers on that promise.  This is a full time role with the option to work from the Alpharetta office.

Campaign Strategy, Development & Execution

• Conduct ongoing audit of commercial priorities, competitive landscape, and content gaps to identify campaigns that need to be built.
• Author comprehensive creative briefs for each campaign: defining the audience, core insight, single-minded message, tone, channel mix, success metrics, timeline and budget guidelines.
• Along with the Marketing Communications Director, serve as the primary point of contact and strategic lead in agency kickoff sessions, ensuring the brief is understood, the creative direction is clear, and execution stays on strategy.
• Guide agency and internal creative partners through concept development, review rounds, and final production; maintain brand voice and regulatory compliance throughout.
• Translate complex clinical data and product science into compelling, audience-appropriate messaging and campaign concepts.
• Develop campaign architecture that works across the full funnel, from awareness and education through conversion and sales enablement.
• Own post-launch campaign performance review: consolidate metrics, identify what worked, document learnings, and apply insights to the next brief cycle.

Content Management

• Oversee the Global Veeva platform to ensure timely and compliant Medical, Legal, and Regulatory (MLR) review of all marketing materials, overseeing with the Marketing Coordinator for submission, annotation, and tracking processes.
• Collaborate with cross-functional stakeholders to translate clinical data into compelling value propositions.

Sales Enablement Strategy & Tools

• Oversee content development and optimization on HighSpot, ensuring sales reps and distributors have access to the latest messaging and resources
• Track platform analytics to assess usage trends and identify content gaps or update needs
• Partner with Sales leadership to identify enablement needs and develop solutions to support field adoption

Market Research & Strategic Insight

• Conduct qualitative and quantitative market research to gather insights from target audiences, surgeons, and sales teams
• Analyze findings and translate insights into actionable marketing strategies, messaging, and campaign briefs
• Synthesize competitive intelligence, surgeon feedback, and field input into a living campaign pipeline — a prioritized view of what the market needs and what Kuros should say next

Digital Marketing & Analytics

• Monitor and report on digital KPIs, including engagement, reach, CTR, and conversion metrics, to evaluate campaign performance and recommend optimizations.
• Collaborate with the Marketing Communications Director on website strategy and SEO priorities
• Ensure website updates are executed in service of active campaigns and product launches, not as a standalone channel management function

Event & Tradeshow Execution

• Along with the Marketing Communications Director, manage tradeshow marketing initiatives and sales meetings including booth development, activities and coordination, collateral planning, lead tracking, follow-up strategies and ROI.
• Support logistics for flagship events in partnership with the Marketing Coordinator and Events Team
• Help develop pre-show and post-show campaigns to maximize impact.

Team Management

• Ensure alignment across team workflows and maintain high-quality execution of all deliverables.

Key Responsibilities: 

• The Marketing Manager is the creative and strategic engine behind Kuros campaign development, identifying the campaigns that need to exist, building the briefs that define them, and then driving them from agency kickoff all the way through launch and performance analysis. This role requires equal command of strategic thinking and detailed executional rigor: the ability to define what a campaign should accomplish and the discipline to ensure every detailed tactic, asset, and channel delivers on that promise.

Qualifications: 

• Education:  
  • ​​Bachelor’s degree in Marketing, Communications, or related field 

• Experience:  
  • ​3–5 years of experience in healthcare or medical device marketing, with demonstrated progression in responsibilities​ 
  • Experience in the field of medical device within Spinal Surgery or Orthopedics is required 
  • Experience conducting qualitative and quantitative market research and applying insights to inform strategy 
  • Knowledge of relevant quality systems (i.e., Veeva) and medical compliance and regulatory requirements 
  • Experience managing external web hosting or development vendors.
  • Ability to work cross-functionally and manage multiple initiatives simultaneously 

Skills:  

• Campaign strategy: able to identify what campaigns need to exist, define the brief, and set the creative direction
• Creative brief writing: clear, opinionated, audience-specific, and actionable
• Agency management: experienced in leading kickoffs, reviewing creative work, and holding partners to strategy
• Campaign & Content Management
• Sales Enablement Strategy & Tools
• Market Research & Strategic Insight
• Performance Analytics: able to pull meaning from campaign data and feed it back into the next brief
• Event & Tradeshow Execution
• Team Management

Travel Requirements:

Ability to travel domestic and international as needed.