Marketing Manager
Gordon Sinclair | Promotional Products Supplier
Department: Marketing | Reports To: Director of Sales and Marketing | Type: Full-Time
Gordon Sinclair is an established supplier in the promotional products industry, producing high-quality branded merchandise distributed through a national network of promotional products distributors. We design and supply items across apparel, bags, drinkware, and specialty goods — helping our distributor partners bring impactful brand programs to life for their end-buyer clients. Our team is fast-moving, collaborative, and passionate about what great product marketing can do for a brand.
About Us: At Gordon Sinclair, we are trusted makers of well-crafted and beautifully brandable merchandise for work, home, and all the moments in between. Our foundation is built on the following core values:
- Trustworthy: Our foundation is built on trust and integrity. We are reliable, honest, and committed to doing the right thing.
- One Team: Together, we achieve greatness. We celebrate our victories, learn from our losses, and support each other every step of the way. Our strength lies in our unity.
- Resourceful: We are proactive problem-solvers. We encourage continuous learning and adapt to challenges with innovative solutions, ensuring confidentiality and excellence for our employees and customers.
- Creative: Innovation is at our core. We bring creativity to our product decoration and customer service, always finding unique solutions to meet our customers' needs.
- Positive: We foster a positive environment by assuming good intentions, celebrating successes publicly, and providing constructive feedback privately. Respect for everyone is paramount.
- Accountable: We uphold the highest standards. We follow through on our commitments and set clear expectations, holding ourselves and each other accountable.
The Marketing Manager is the creative and strategic lead for all of Gordon Sinclair's marketing activity. This role owns the full marketing function — from brand strategy and campaign development to trade show presence and distributor enablement. You will work closely with Sales, Product Development, and Operations to ensure our product story is told compellingly at every touchpoint in the distributor and end-buyer journey.
This is a hands-on leadership role in a supplier environment, meaning you understand the B2B2C nature of the promotional products channel: your real audience is the distributor sales rep who needs to confidently pitch our products to their clients. Success in this role means our reps have great tools, our brand is visible and trusted in the industry, and our new product launches land with impact.
Brand & Strategy
- Develop and maintain Gordon Sinclair's brand voice, visual identity, and positioning within the promotional products supplier market
- Build annual marketing plans aligned with sales goals and new product roadmaps
- Identify trends in the promo industry and translate them into timely campaigns and product stories
Distributor & Sales Enablement
- Produce sales tools that empower our sales reps — including product idea decks, market-specific lookbooks, PowerPoint presentations, and category sell sheets
- Build campaign assets targeted at distributor audiences through ESP, SAGE, and ASI platforms
- Support key account meetings with custom collateral and co-branded presentations
- Develop product launch kits for new items including photography briefs, sell sheets, digital assets, and launch email campaigns
Digital & Content Marketing
- Manage Gordon Sinclair's presence on industry platforms (ESP, SAGE, ASI) ensuring product data, imagery, and descriptions are optimized
- Oversee email marketing to distributor audiences including product announcements, promotions, and seasonal campaigns
- Manage social media presence (LinkedIn, Instagram) with content that engages both distributor partners and industry audiences
- Maintain a content calendar that keeps Gordon Sinclair active and relevant throughout the promotional industry calendar
Trade Shows & Events
- Lead planning and execution of Gordon Sinclair's presence at PPAI Expo, SAGE Show, regional distributor shows, and other key industry events
- Coordinate booth graphics, product displays, giveaways, and pre/post-show promotional campaigns
- Support company attendance at distributor open houses and regional events
Team & Project Leadership
- Manage and mentor the Marketing Design Specialist and any external vendors or agencies
- Prioritize and manage the marketing project queue across multiple concurrent requests from Sales and Product teams
- Track campaign performance and report on marketing ROI to leadership
Required
- 5+ years of marketing experience in a B2B product-driven environment
- Demonstrated experience building sales enablement tools and marketing campaigns
- Strong project management skills with the ability to handle multiple priorities in a fast-paced environment
- Proficiency with email marketing platforms and digital marketing tools
- Strong written and verbal communication skills
- Experience managing or mentoring a direct report or external creative resource
Preferred
- Experience in the promotional products industry (supplier, distributor, or agency side)
- Familiarity with industry platforms: ESP, SAGE, ASI
- Experience with trade show planning and execution
- Working knowledge of Adobe Creative Suite or comfort reviewing/directing design work
- Experience with PromoStandards or supplier product data management