Marketing Coordinator
Full-time - Salary
Pay Rate: $50,000.00 per year
Exempt
Schedule: Flexible as needed
Make a difference by providing great care and love for our treasured residents
At MorningStar Senior Living, we talk a lot about culture. In fact, we are rather obsessed about it. For without a transformative culture, we cannot begin to elevate and celebrate the lives of our resident heroes and be ourselves changed for the good in the process. So, we seek great hearts, other people like us, who care and want to do work that matters. We select people like us who believe that the most satisfying life is one that is outward-bound and rooted in servant-leadership.
BENEFITS
- Health Insurance offerings such as medical, dental, and vision insurance
- Other Insurance offerings such as life, disability, accident, and critical illness insurance
- 401k plan with matching
- HSA options
- Employee assistance programs
- Paid sick, vacation and birthday!
- Career development programs and opportunity for advancement
- Charitable and philanthropic opportunities
- Tuition Reimbursement
- Free shift meal!
https://www.morningstarseniorliving.com/careers/
JOB SUMMARY
MorningStar Senior Living is seeking a motivated, organized, and creative Marketing Coordinator to support Central Marketing initiatives in the Home Office in service to our growing portfolio of communities (40 in 11 states at present). This entry-level role is ideal for someone eager to grow in their skills in traditional and digital marketing, marketing communications systems, and brand execution within a mission-driven organization.
The Marketing Coordinator plays an important role in supporting occupancy growth by helping ensure timely marketing execution, direct assistance to community sales and marketing teams, brand consistency, and professional presentation across all platforms.
This role helps to manage the interconnection of projects and systems within Central Marketing, including brand asset management and reputation management.
PRIMARY RESPONSIBILITIES
- Provide general administrative support to the Director of Marketing, VP of Marketing and Communications and Chief Sales & Marketing Officer
- Organize central marketing documents and marketing asset libraries wherever housed (Intranet, Affinity, Vimeo, Google, Sharepoint)
- Track incoming marketing requests and support timely follow-up
- Assist with the marketing aspects of onboarding an acquired community
- Assist with the marketing aspects of launching a new development
- Work with the webmaster to maintain online stores (functionality and offerings)
- Manage the promotional products portal, including coordinating community orders, handling invoices
- General proofing/editing responsibilities
- Manage and respond to positive and negative reviews across all public review sites. Keep record of negative reviews
- Optimize Google My Business community pages and other map apps with regular updated content, blog posting, etc.
- Build and maintain community profiles on online directories. Maintain consistency of NAP and other key information
- Keeping the KMS for communities (database used by remote Call Center)
- Assist with production of wide range of collateral pieces, involving Affinity, Adobe and FoxIt design tools, coordinating with graphics/print team
- Create and send email drip campaigns to leads and referral sources delivered through marketing automation software. And issue one-time email messaging on behalf of community teams. Report monthly on open rate and CTR.
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QUALIFICATIONS
- Associate’s or Bachelor’s in Marketing, Communications or related field, preferred
- 0–1 years of marketing experience or relevant internship
- Basic proficiency in design software; familiarity with Adobe Creative Suite is a plus
CORE COMPETENCIES
- Equal blend of task driven and creative thinking
- Strong written communication skills
- Team-oriented mindset
- Professionalism and reliability
- Commitment to MorningStar’s mission and core values
- Positive attitude and desire to grow within the organization
- Highly organized, detail-oriented
- Ability to multi-task in a fast-paced environment with deadlines
- Self-initiative, motivated to work independently
At MorningStar, we are committed to creating communities that help our senior residents live an abundant life. This role offers a meaningful opportunity to contribute to a growing organization focused on excellence, compassion and service.
*Team members who are scheduled to work 24 or more hours per week are eligible for benefits, families of said team members will also be eligible.
EEO