Manager, Website & Marketing Automation
Own the digital engine behind a national growth platform
Location: Remote (occasional travel)
Why This Role Matters
This is not a "manage the agency and report on metrics" role.
You will own, build, and optimize the full digital experience across a rapidly scaling, private equity-backed platform. Think multi-brand, high lead volume, real revenue impact.
If you've ever said "I wish I could actually fix this instead of just recommending it" - this is that role.
About Allstar Services
Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel.
What You'll Own
This is a builder + operator role. You will execute, not just delegate.
Website Strategy + Conversion (Core Focus)
Own all brand websites + landing pages across multiple markets
Drive conversion rate optimization (CRO) across the funnel
Lead UX, site structure, mobile experience, and performance improvements
Partner with agencies-but you set direction and hold the bar
Testing + Growth
Run A/B and multivariate tests (CTAs, layouts, flows, etc.)
Leverage tools like GA4, heatmaps, and session replay to drive decisions
Continuously improve lead conversion and appointment rates
Marketing Automation + Lifecycle
Build and optimize email + SMS flows (lead nurture, reactivation, retention)
Own segmentation, triggers, and campaign performance
Improve conversion across the full customer lifecycle
Execution + Ownership
Launch new sites for expansion markets
Manage timelines, vendors, and deliverables
Build dashboards and report on what's actually driving revenue
What We're Looking For (Non-Negotiables)
We are targeting someone who has done this hands-on, not just managed it.
3–6+ years in website optimization, CRO, or marketing automation
Experience owning web performance + conversion metrics
Strong understanding of CMS platforms (WordPress preferred)
Hands-on experience with:
GA4 / analytics tools
A/B testing platforms
Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.)
Comfortable working across multiple brands or high-volume environments
Able to move fast, test quickly, and iterate without overengineering
What Will Set You Apart
You've improved conversion rates in a measurable way
You've worked in a high-growth or PE-backed environment
You understand how marketing ties directly to revenue
You're as comfortable building as you are strategizing
Why Candidates Say Yes to This Role
Real ownership - not buried under layers or stuck waiting on approvals
Visible impact - your work directly drives revenue and growth
Scale + complexity - multi-brand, multi-market, fast-moving
Autonomy - you will shape how this function is built
This role is not a fit if:
You prefer managing agencies vs doing the work yourself
You've never owned conversion metrics end-to-end
You need a highly structured, slow-moving environment
Ready to Build?
Apply now or reach out directly if you've been looking for a role where you can actually own and scale the digital engine-not just advise on it.
Health, Dental, Vision, 401K, PTO