As the Local Marketing Manager, you will be embedded within the Currys retail marketing team, working closely with ITG to develop and execute local marketing strategies that enhance brand presence and drive customer engagement across their store estate. While the focus is on local execution, the initiatives must be scalable to ensure consistency and effectiveness across the store estate.
Key Responsibilities:
- Collaborate with Currys and internal ITG teams to design and implement local marketing campaigns that align with overall business objectives.
- Develop and manage localised marketing initiatives that effectively engage target audiences and enhance brand visibility within specific regions.
- Ensure that local marketing strategies are scalable and can be adapted for broader application across various locations.
- Monitor and analyse campaign performance, using data-driven insights to refine strategies and optimize results.
- Build and maintain strong relationships with local store managers and other key stakeholders to ensure alignment and successful execution of marketing activities.
- Coordinate with external vendors and partners to deliver high-quality marketing materials and services.
- Stay informed about industry trends, competitive landscape, and emerging marketing technologies to continuously improve and innovate marketing efforts.
Requirements
- Proven experience in local marketing management, preferably within a retail environment.
- Strong project management skills with the ability to lead multiple initiatives simultaneously.
- Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Creative thinking and problem-solving skills to develop innovative marketing solutions.
- Familiarity with digital marketing tools and platforms is a plus.
- Confident working with strategists and creative teams.
- Confident building close relationships with store managers and able to travel nationally.
Benefits
Work’s a treat!
On top of a competitive salary, you can expect a whole load of perks:
- 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.
- Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
- Pension Scheme – helping you save towards your retirement home in the sun!
- Corporate Medical Cash Plan – claim back the cost of your medical treatments.
- Smart Working Options – spend up to 40% of your working week from home.
- So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
- Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
- Cycle to Work Scheme – save on the cost of biking to work.
- Monthly Employee Awards - Employee of the Month programme with £250 bonus
- Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
- Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in.
- Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
- Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.
We Value Diversity
We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.
We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.
At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.
ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.
What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.
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