Foundation is a remote B2B content marketing agency dedicated to helping SaaS and Higher Ed clients grow through expert SEO, compelling content, and strategic distribution. This role involves crafting engaging and impactful LinkedIn content that resonates with our target audiences, enhances brand visibility, and drives meaningful engagement. The ideal candidate will understand the nuances of LinkedIn as a professional platform, possess a knack for storytelling, and be passionate about delivering content that aligns perfectly with our clients’ growth objectives.
This is part-time opportunity.
Responsibilities
- Develop and execute LinkedIn content strategies tailored to client goals and audiences.
- Create engaging, high-quality posts including articles, updates, and multimedia content for LinkedIn.
- Collaborate with SEO and marketing teams to ensure content aligns with broader marketing strategies.
- Analyze content performance metrics to optimize and refine LinkedIn campaigns.
- Engage with LinkedIn communities by responding to comments and participating in discussions to boost brand presence.
- Stay updated on LinkedIn trends and best practices to continually improve content effectiveness.
- Coordinate with clients to gather insights and feedback to produce relevant and impactful LinkedIn content.
- Maintain consistency in brand voice, style, and messaging across all LinkedIn content.
Requirements
- Proven experience as a LinkedIn content creator or social media specialist, preferably in B2B marketing.
- Strong understanding of LinkedIn platform features, algorithms, and audience engagement tactics.
- Exceptional writing, editing, and storytelling skills tailored to professional audiences.
- Ability to analyze and interpret social media metrics and translate data into actionable insights.
- Experience working remotely and managing multiple client projects simultaneously.
- Creative mindset with attention to detail and commitment to delivering high-quality content.
- Excellent communication and collaboration skills to work effectively within a remote team environment.