Temple Square Hospitality Corporation, through KSL, is Utah’s leading local news source delivering trusted journalism. The Social Media Producer is responsible for creating, publishing, and optimizing content across all KSL social platforms to grow audience engagement and reflect strong journalism and brand identity.
Responsibilities
- Produce and publish social posts across all platforms, including:
- Headlines, captions, and teases
- Vertical and horizontal video
- Graphics and thumbnails
- Reels, TikToks, Shorts, carousels, and live updates
- Create and monitor live streams on YouTube and Facebook
- Package newsroom content (breaking news, enterprise, features) into engaging social formats
- Maintain daily posting cadence across KSL’s social accounts
- Monitor posts for accuracy, engagement, and community response
- Looking for opportunities to live stream
- Participate in real-time coverage for breaking news and major events
- Respond appropriately to user comments when needed; escalate issues for moderation
- Identify engagement opportunities and trends that align with brand safety and editorial standards
- Track emerging trends, formats, audio, and platform features across all networks
- Pitch social-first ideas and series that reflect KSL priorities and audience interest
- Work with reporters, producers, and editors to build social versions of stories
- Support branding, promotions, and station campaigns with social content
- Assist in producing social deliverables for special projects or advertiser campaigns as assigned
- Review platform insights to understand what topics and formats perform best
- Apply best practices for timing, format, thumbnails, hooks, and retention
- Contribute performance insights in team meetings
Skills
- 1–3 years of experience in social media, digital content creation, or video production
- Proven ability to create content for multiple social platforms in a professional or brand setting
- Strong writing and editing skills tailored to social platforms
- Experience with basic video editing and graphic tools (CapCut, Adobe Creative Suite, Canva, etc.)
- Solid understanding of best practices for Facebook, Instagram, TikTok, X, and YouTube
- Ability to work quickly and calmly in a fast-paced, deadline-driven environment
- Flexibility to work occasional nights, weekends, or holidays for major news events or station priorities
- Experience working in a newsroom or media organization
- Knowledge of Utah, local issues, and KSL's audience
- Familiarity with social analytics tools (native insights, YouTube Studio, etc.)
- Comfort appearing on-camera occasionally (not required but a plus)
Benefits
- 401(k) with Company match, fully vested from day one
- Paid time off for volunteering
- Employer-funded retirement account, fully vested from day one
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
Company Overview
Temple Square Hospitality Corporation is a hospitality company specializing in tourism and business services. It was founded in 1988, and is headquartered in Salt Lake City, Utah, USA, with a workforce of 201-500 employees. Its website is http://templesquarehospitality.com.