About the role
The Growth Marketing Manager is responsible for building and optimizing a multi-channel B2B marketing engine targeting independent specialty physician practices. This role partners closely with Sales to generate qualified pipeline through outbound enablement, account-based marketing (ABM), paid acquisition, and inbound programs.
This individual will design and execute full-funnel demand generation campaigns that convert targeted healthcare audiences into measurable revenue pipeline. The ideal candidate brings strong analytical skills, hands-on campaign execution experience, and the ability to translate complex healthcare concepts into compelling messaging for practice owners and decision-makers.
Duties & Responsibilities
- Design and execute full-funnel, multi-channel marketing campaigns that generate qualified pipeline within the independent physician market.
- Develop clear, differentiated messaging and positioning that translates product value and customer outcomes into compelling market narratives.
- Partner closely with Business Development to align marketing initiatives with territory strategies, pipeline goals, and target account priorities.
- Build and manage account-based marketing programs targeting high-value physician practices and healthcare organizations.
- Create high-impact sales enablement assets - including pitch decks, one-pagers, case studies, FAQs, and ROI snapshots - that improve conversion and deal velocity.
- Partner with Customer Success to surface performance insights, testimonials, and measurable outcomes, and convert them into customer-facing proof points.
- Standardize and optimize marketing-to-sales handoffs (MQL → SQL → Opportunity) to improve funnel efficiency and lead quality.
- Own campaign performance, attribution, and reporting; continuously optimize targeting, messaging, and conversion rates using data-driven insights.
- Leverage CRM, marketing automation, and enrichment tools to execute, track, and scale demand generation initiatives.
Who You Are
- 6+ years of experience in B2B growth or demand generation, with a proven track record of generating qualified pipeline within a defined vertical market.
- Demonstrated success building and scaling full-funnel marketing programs that convert targeted accounts into sales opportunities.
- Experience executing and optimizing multi-channel campaigns, including outbound, paid acquisition, and account-based marketing.
- Strong analytical capability with hands-on ownership of funnel metrics, attribution, CAC/CPL, and pipeline reporting.
- Proficient with CRM, marketing automation, and campaign execution tools (e.g., HubSpot, Salesforce, LinkedIn Ads, enrichment platforms).
- Experience partnering closely with sales teams to align marketing strategy with territory plans and revenue goals.
- Industry experience in HealthTech, Healthcare SaaS, DMEPOS, Revenue Cycle Management, or marketing to independent physician practices strongly preferred.
- Bachelor’s degree or equivalent practical experience.
Benefits & Perks
- Medical, dental, and vision coverage - 100% of the employee premium is covered by Rx Redefined.
- Professional growth - be part of a high-growth team where you’ll learn quickly and see the impact of your work.
- Unlimited PTO.
ADA/EEO: The employer will make reasonable accommodations in compliance with the American Disabilities Act of 1990. Rx Redefined provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.