Foundation is a B2B content marketing agency that helps some of the world’s most respected brands, including Canva, Bitly, and Procore, build content systems that drive measurable growth. We specialize in content strategy, SEO, and AI-driven distribution frameworks rooted in data and creativity. Our team values bold thinking, clear results, and a bias toward action.
The mission of the GEO Partnerships Coordinator is to build and manage strategic relationships with high-authority publishers, affiliates, and platforms that influence visibility across both traditional search and generative ecosystems (LLMs like ChatGPT, Gemini, and Perplexity). This role bridges digital PR, content strategy, and AI visibility — helping position Foundation’s clients as authoritative and frequently cited sources within the evolving landscape of generative search.
Key Responsibilities:
- Identify and engage editors, affiliates, and content partners whose publications are frequently cited in AI outputs (ChatGPT, Gemini, Perplexity, etc.).
- Develop outreach strategies that position clients for inclusion in top-cited “Best of” and comparison listicles.
- Collaborate with internal strategy and content teams to influence both on-site authority and off-site brand mentions within the generative ecosystem.
- Track and report on brand visibility and citation improvements using tools such as Profound, Airops, and Semrush.
- Research and qualify potential partnerships based on publication authority, audience relevance, and LLM citation frequency.
- Maintain a centralized Outreach Tracker detailing communications, partnership stages, and placement progress.
- Coordinate guest post, affiliate, and sponsored content opportunities, ensuring alignment with brand and ethical standards.
- Contribute to regular reports highlighting outreach performance, partnership growth, and visibility improvements across generative channels.
You Might Be a Fit If You…
- Are energized by connecting with people and building meaningful, long-term partnerships.
- Think strategically about visibility — understanding that quality, reputation, and credibility drive results in the AI era.
- Are detail-oriented and thrive when managing multiple relationships and campaign threads simultaneously.
- Communicate clearly and persuasively in writing, over email, and during partner discussions.
- Take initiative and enjoy independently managing your outreach and partnership pipeline.
- Believe in ethical, transparent, and relationship-driven marketing and visibility strategies.
Key Metrics:
- AI Citation Share: Increase in client mentions and visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.).
- High-Authority Partnerships: Number of new, quality partnerships initiated per quarter.
- Inclusion Improvements: Growth in inclusion rates within top-tier listicles, media outlets, or citation datasets.
- Response Rate: ≥50% outreach response rate maintained.
- Pipeline Accuracy: 100% up-to-date Outreach Tracker and reporting cadence met.
- Reporting Cadence: Timely and insightful delivery of monthly performance and visibility reports.