We are looking for a talented and experienced Director of Growth Marketing to help take Apothékary to the next level. Reporting to the Chief Marketing Officer, you will be building a comprehensive digital growth marketing strategy to hit Apothékary’s ambitious revenue goals. The ideal candidate is a proven growth oriented leader with a strong paid background and analytical/organized mindset.
You will use data to drive insights that will optimize marketing efforts across the acquisition funnel. You are a detail-oriented individual, can focus on accuracy and a commitment to maintaining the quality of work in all aspects of performance marketing activities. You possess a growth mindset and are comfortable operating in a fast-moving, high-growth environment. You have led & mentored your team to launch high-impact campaigns that drove measurable results, and have proven experience working cross functionally with senior leaders, product & eng teams to advocate for & address gaps in the overall conversion funnel. You deeply understand how to leverage growth channels to reach new audiences, build an enduring brand, and can adopt a customer-obsessed approach to marketing messages. You have an understanding of how CRM programs partner with paid marketing to create a customer acquisition flywheel and can influence our approach here using data & insights. Most importantly, you’re eager to roll up your sleeves and lead your team to bring our mission to life as we grow.
Responsibilities:
- Oversee all in house and agency performance marketing efforts, including paid social, PPC, apps, podcasting, OTT, affiliate, and digital OOH.
- Oversee driving paid traffic to digital channels DTC + Amazon + Tik Tok Shop
- Manage sales results and profitability for Amazon (with Amazon agency)
- Manage sales results and profitability of Tik Tok Shop with in house team
- Develop and lead innovative and effective creative strategies to help drive both top of funnel brand awareness across all online and offline channels and drive mid/lower funnel conversion growth across digital channels
- Work hand in hand with the lifecycle, ecommerce, retail, and brand marketing teams to develop cohesive 360 marketing campaigns.
- Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, lead, and implement performance marketing strategies to drive member conversion and optimize the funnel.
- Establish and report on KPIs and forecasting that maps to company business growth objectives, keeping in mind strong ROAS or CLTV:CAC multiples
- Develop and execute media plans that meet evolving business objectives as we shift investment across the funnel from upper to lower or lower to upper funnel.
- Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system.
- Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals.
- Conduct experiments to test hypotheses and use data to drive decision-making.
- Analyze results and iterate on strategies to achieve optimal outcomes.
- Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.
- Review and propose new advertising platforms as needed.
- Promote a culture of creativity, innovation, and continuous improvement.
- Foster a culture of accountability, transparency, and excellence within the team.