Are you passionate about transforming how brands connect with consumers in the digital age? Do you have a strategic mindset and thrive on building data-driven customer engagement ecosystems? arenaflex is seeking a visionary Director of Consumer Data Collection and Activation to lead our first-party data strategy and drive innovative customer engagement initiatives across our digital landscape.
At arenaflex, we believe that understanding our consumers is the cornerstone of creating meaningful, lasting connections. As the Director of Consumer Data Collection and Activation, you will play a pivotal role in shaping how we collect, manage, and leverage first-party consumer data to deliver personalized experiences that resonate with diverse audiences across all digital touchpoints.
arenaflex is a global leader in consumer goods and entertainment, with a portfolio of over 200 beloved brands that touch lives around the world. Our innovative team culture encourages creativity, collaboration, and bold thinking. We pride ourselves on fostering an environment where diverse perspectives are valued, and where employees are empowered to make an impact. When you join arenaflex, you're not just accepting a job—you're becoming part of a legacy of brand excellence and consumer-centric innovation.
We are looking for an experienced professional to lead our first-party consumer data collection and activation strategies within the digital ecosystem. This role requires a strategic thinker who can collaborate effectively with cross-functional teams including Marketing Categories, IMX Media, Martech, and other internal or external brand development teams. The ideal candidate will be instrumental in enhancing consumer engagement, adoption, and loyalty across various digital channels.
As the Director of Consumer Data Collection and Activation, you will be responsible for developing and implementing comprehensive strategies that capture, manage, and activate first-party consumer data. You will work closely with multiple stakeholders to ensure our data initiatives align with overall business objectives while maintaining the highest standards of data privacy and compliance.
At arenaflex, we invest in our people! As the Director of Consumer Data Collection and Activation, you will have access to extensive professional development opportunities, including leadership training programs, industry conferences, and continuous learning resources. We support career advancement through internal mobility programs and mentorship opportunities.
This role offers significant exposure to senior leadership and provides a platform to make a substantial impact on our digital transformation initiatives. You will work alongside some of the brightest minds in the industry, learning from experienced brand leaders and contributing to innovative projects that shape the future of consumer engagement.
arenaflex boasts a dynamic, creative team culture that inspires innovation and celebrates achievement. We believe in work-life balance and offer flexible working arrangements to support your well-being. Our collaborative environment encourages open communication, diverse perspectives, and creative problem-solving.
You'll have the opportunity to work with over 200+ brands globally, gaining invaluable experience across multiple product categories and markets. Our inclusive culture values differences and believes that diverse teams drive better outcomes and more innovative solutions.
We offer a competitive compensation package that reflects the seniority and importance of this role. The expected annual salary range is $35-$40/hour, with opportunities for performance-based bonuses and equity participation. Our comprehensive benefits package includes:
This position is based in California, with flexibility for remote work arrangements. We maintain a hybrid work model that balances in-person collaboration with the convenience of working from home.
By joining arenaflex, you'll become part of a company that values innovation, diversity, and consumer-centricity. Our portfolio represents some of the most iconic brands in the world, and we continue to invest in new products and experiences that delight consumers. We offer a workplace where your contributions matter, your voice is heard, and your career can flourish.
arenaflex is committed to building an inclusive workplace where all employees can thrive. We welcome candidates from all backgrounds and experiences to apply.
If you're ready to take the next step in your career and make an impact at arenaflex, we want to hear from you! Please submit your application along with your updated resume and a cover letter highlighting your relevant experience and why you're passionate about this role.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other protected characteristic.
Join arenaflex and help us shape the future of consumer engagement through data-driven innovation!
Note: This job description is intended to provide a general overview of the position and is not exhaustive. Duties and responsibilities may be adjusted based on business needs.