Job Title: Digital Marketing Specialist
Location: Pakistan (Remote), supporting U.S.-based BPO operations
Reports To: Marketing Manager
About Us:
Cordatus Resources Group is a business process outsourcing and consulting firm, specializing in providing outsourced accounting, finance, IT, and administrative services. We operate with a remote workforce across the globe, utilizing a variety of SaaS platforms to ensure seamless collaboration, project management, and client communication.
Job Summary
We are seeking a Digital Marketing Specialist with exceptional written and spoken English skills and proven expertise in digital marketing tools and strategies. The ideal candidate will create high-quality content across multiple platforms, plan and execute data-driven digital campaigns, manage content calendars, and optimize performance to drive measurable growth in brand visibility, engagement, and conversions.
Job Responsibilities
- Content Creation & Copywriting: Develop high-quality, on-brand copy for email newsletters, blog articles, landing pages, ad creatives, and other marketing assets, ensuring consistency with brand guidelines and audience resonance.
- Campaign Management: Plan, build, launch, monitor, and optimize multi-channel campaigns, including email marketing automations/sequences and paid advertising on Meta (Facebook/Instagram Ads) and Google Ads (Search, Display, Performance Max). LinkedIn Advertisement (Campaign, Ads Manager).
- CRM & Lead Management: Administer the CRM platform (e.g., HubSpot, HighLevel, Salesforce, or similar), including accurate lead segmentation, workflow automation, list hygiene, deduplication, and nurture sequences to improve lead quality and conversion rates.
- SEO Execution: Implement on-page optimizations, technical SEO fixes, keyword research insights, content optimization, and meta enhancements to improve organic search rankings and traffic.
- Performance Analysis & Reporting: Track, analyze, and report on core KPIs (e.g., CTR, open rates, conversion rates, ROAS, CPL, organic traffic growth) using tools such as Google Analytics, platform dashboards, and CRM reporting; conduct A/B testing and recommend data-backed improvements.
- Additional Duties: Stay current with platform updates, industry trends, and best practices; collaborate with the Marketing Manager and Operations team on asset utilization; assist with budget allocation for paid channels to ensure efficient spending.
Job Specifications:
- Master's degree in Digital Marketing or Marketing, with specialized digital marketing training and certifications considered an advantage.
- Proven experience (4–5 years preferred) in digital marketing execution, with demonstrated hands-on expertise in email marketing, paid search/social advertising, and CRM administration.
- Native or near native‑ English fluency, both written and spoken, with advanced professional communication skills
- Demonstrates 100% fluency in English, both oral and written, with advanced proficiency in professional-level writing, editing, and proofreading to ensure effective communication with U.S. clients and senior management.
- Proven experience (4–5 years preferred) in digital marketing execution, with demonstrated hands-on expertise in email marketing, paid search/social advertising, and CRM administration.
- Exceptional copywriting and editing skills, with a proven ability to craft persuasive, audience-targeted content that aligns with brand voice and drives action.
- Strong technical proficiency with major platforms and tools, including:
- CRM systems (HubSpot, High Level, Salesforce, Active Campaign, or equivalent).
- Email service providers (e.g., LaGrowth Machine, Mailchimp, Klaviyo, HubSpot Email).
- Google Ads and Meta Ads Manager.
- Google Analytics (GA4) and Google Tag Manager.
- Working knowledge of SEO principles (on-page, technical, and content), including tools like Google Search Console, SEMrush, or Ahrefs.
- Self-motivated and detail-oriented, with excellent organizational skills and the ability to manage multiple campaigns and deadlines independently.
- Experience with A/B testing frameworks, conversion rate optimization (CRO), and marketing automation.
- Familiarity with additional channels (e.g., LinkedIn Ads, organic social media management).
- Availability to work as full-time employee in U.S. business hours (6:00 PM – 3:00 AM Pakistan Time, Monday to Friday).
What This Role Offers:
- Competitive Package: PKR 70,000 - PKR 90,000
- Impactful Marketing Projects: Drive brand visibility, engagement, and measurable growth through innovative digital campaigns.
- Skill Development: Gain hands-on experience with advanced marketing tools, and analytics platforms,
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
How to Apply: Please ensure you meet the eligibility requirements before applying. Submit your updated profile via our career page: Careers – Cordatus Resource Group
Way Forward: We are excited to learn more about you! Candidates shortlisted for this role will be contacted via email or phone. As part of the process, we will invite you to share a short video introduction, so we encourage you to stay active on both channels.
Should you have any questions, feel free to contact us at [email protected]. Please mention job title & your full name in subject line and attach your resume.