Digital Marketing Specialist (B2B Lead Gen) - LATAM

This is a remote position.

Hourly Contract | 100% Remote

Role Overview

We are seeking a highly performance-driven Digital Marketing Specialist with 5+ years of experience to lead client acquisition, employer branding, and digital growth for a staffing and nearshoring firm.

This role requires deep expertise in Google Ads and a strong command of the Zoho ecosystem. You will build scalable acquisition systems, optimize multi-channel campaigns, and directly impact pipeline generation and revenue.

This is an execution-heavy, metrics-obsessed position for someone who understands B2B funnels and thrives in data-driven environments.

Key Responsibilities

1. B2B Lead Generation & Client Acquisition

• Design, launch, and scale multi-channel B2B campaigns targeting hiring managers, HR leaders, founders, and decision-makers
  

• Own and optimize Google Ads campaigns (Search, Display, Retargeting) with full budget accountability
  

• Manage LinkedIn Ads and Meta campaigns aligned with CPL and MQL targets
  

• Build and optimize landing pages, lead capture forms, and call-booking funnels
  

• Implement tracking infrastructure (pixels, UTMs, conversion tracking, attribution basics)
  

• Continuously improve Quality Score, CTR, CPC, and conversion rates
  

• Leverage AI tools for testing creatives, audiences, and bidding strategies
  

• Align marketing with sales to drive qualified booked calls
  

2. Social Media & Employer Branding

• Own LinkedIn strategy and execution
  

• Develop and manage structured content calendars
  

• Create high-performing content using AI tools and Canva (mandatory proficiency)
  

• Drive engagement, brand visibility, and demand generation
  

• Support employer branding and candidate attraction initiatives
  

3. Email Marketing & Automation (Zoho Required)

• Build and execute campaigns and nurture flows in Zoho Campaigns
  

• Segment audiences and personalize messaging
  

• Optimize open rates, CTR, and lead-to-call conversions
  

• Ensure full alignment between Zoho Campaigns and Zoho CRM
  

• Maintain CRM-driven reporting accuracy
  

4. Analytics & Performance Optimization

• Track and report KPIs: CPL, MQLs, booked calls, SQLs, ROI
  

• Deliver clear, actionable performance insights
  

• Optimize campaigns using structured experimentation and AI recommendations
  

• Identify scalable growth opportunities
  

Requirements

Nice to Have

• Broader Zoho ecosystem experience
  

• Advanced conversion-focused copywriting
  

• Employer branding/recruitment marketing background
  

• Experience building attribution models for B2B
  

Benefits