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Are you ready to be a Kin-at-i-can?
Are you a strategic, data-driven, curious Digital Marketing Manager ready to take the reins of a B2B growth engine? We’re looking for someone to lead our marketing function on a 14-month contract, covering a period of parental leave and commencing mid-August. If you’re passionate about driving awareness, optimising performance, enhancing a digital experience and building a powerful brand, we want to hear from you!
Working for Kinatico will provide you with a fantastic opportunity to gain insight into a supportive, established Reg-Tech organisation with strong growth ambitions. It’s a rare chance to step into a high-impact role and make your mark from day one.
DELIVERING THE GOOD, STRIVING FOR THE GREAT
Position responsibilities include but are not limited to:
Design and execute full-funnel digital marketing strategies to drive lead generation and revenue growth
Launch and optimise multi-channel campaigns across SEO, SEM, social, email, and paid media
Lead the development, in collaboration with the CXO and external agencies, of our new website and website strategy
Develop and execute automated lifecycle marketing strategies aligned to best practice and using data-driven decision making – ownership of customer marketing data management frameworks and standards
Own performance metrics like CAC, LTV, pipeline velocity, and conversion rates
Continuously test, learn, and refine assets, messaging, and user journeys
Be a champion of our brand across all digital touchpoints
Collaborate with sales, product, and external agencies to align and amplify impact
Explore emerging tools and tactics to stay ahead of the curve
Oversee and optimise our website CMS, SEO infrastructure, and technical performance
OUR TEAM’S STRENGTH COMES FROM EVERYONES’S INDIVIDUALITY
About you:
Expertise in CRM, Google Analytics, SEO/SEM, and marketing automation
Proven experience driving B2B SaaS growth through data-led decisions
The agility to thrive in a fast-moving, ever-evolving environment
Curious nature that loves to learn and grow without taking life too seriously
Experience and Qualifications
7+ years of experience in digital marketing, growth marketing, or demand generation, preferably within a SaaS or technology-focused business.
Proficient in email marketing tools and platforms (Customer.io)
Proven track record of designing and executing successful multi-channel marketing campaigns.
Strong B2B experience.
Experience in analysing campaign performance and optimizing marketing funnels to achieve growth goals.
Experience in working with and managing partners and third parties
Bachelor’s degree in digital marketing, Business, DataScience , or a related field.
Certifications in Google Ads, Google Analytics, or marketing automation tools (e.g., HubSpot, Marketo, Pardot) are highly desirable.
Strong data management skills
ARE YOU READY TO BE A KINATICAN?
This is a unique opportunity to shape and scale a high-impact marketing function at a pivotal time in our growth journey.
Flexible and supportive work environment
A supportive culture of development and recognition, we love seeing our thrive!
Work for an ASX listed company and a leader in Reg-Tech
Join the company at an incredibly exciting time and enter a world of energy, enthusiasm and innovation
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised individuals tend to only apply when they check every box. If you think you have what it takes (a growth mindset) but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.