BaubleBar Inc. is a consumer brand known for its fun and statement-making accessories. They are seeking a Digital Marketing Coordinator to execute and optimize paid digital marketing campaigns, primarily focusing on Meta and Google advertising to drive customer acquisition and revenue growth.
Responsibilities
- Assist in building, launching, and optimizing paid media campaigns across Meta Ads Manager and Google Ads
- Track and analyze performance across key metrics including ROAS, CTR, conversion rate, and revenue
- Prepare daily, weekly and monthly performance reports with insights and recommendations that identify optimization opportunities to improve ROI and efficiency
- Partner with the graphic design team to coordinate end-to-end paid ad creative development. This includes managing project timelines and creative requests using project management tools (Asana, Monday.com, etc.)
- Help develop briefs and ensure creative assets align with campaign goals and channel best practices
- Monitor industry marketing activity and identify opportunities for innovation and growth
- Be collaborative, curious, creative and possess an eagerness to innovate, test, learn and evolve our strategies to drive growth for the business
Skills
- Experience in digital marketing, paid media, or ecommerce marketing
- Experience or internships working with Meta Ads Manager and/or Google Ads preferred
- Experience in fashion, accessories, beauty, or consumer brands a plus
- Proficiency in Excel and PowerPoint
- Strong analytical mindset with comfort interpreting marketing data
- Proficiency in Excel and PowerPoint; experience with Google Analytics or reporting tools a plus
- Excellent organizational and project management skills
- Positive, can-do, problem-solving attitude
- Demonstrated ability to manage multiple priorities in a fast-paced environment
- Strong communication skills and ability to present insights clearly to stakeholders
Benefits
- Outstanding company contribution towards employee premiums for Medical, Dental and Vision Insurance
- PTO
- 10 paid Company Holidays
- Company paid Life Insurance & more!
- Company laptop
- Free monthly product allowance
- Employee discounts
Company Overview
Founded in 2011 by Amy Jain and Daniella Yacobovsky, BaubleBar has quickly become an industry leader in the jewelry and accessories space. It was founded in 2010, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.baublebar.com.