Internet/E-CommerceRemote,
United States
Description
At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.
The Digital Content Producer - Email is primarily responsible for managing content production workflow and delivering email marketing content. This position will work primarily within our Email Platform (Cordial) to build and schedule daily email experiences, including complex segmentation and personalized campaigns. The producer works closely with cross-functional teams, project managers, and stakeholders to conceive and implement overall content updates.
What You’ll Do:
Segmentation & Personalization
- Build highly targeted audience segments using Cordial data (purchase behavior, site activity, real-time signals)
- Automate dynamic personalization using logic and tokens (vs. static templates)
Campaign Execution & Delivery
- Execute daily email campaigns in partnership with marketing teams
- Optimize and prepare creative for deployment, including slicing and testing assets
- Build and manage triggered, event-based journeys
- Ensure timely launches aligned to project milestones; communicate risks or delays
Quality Assurance & Technical Oversight
- Ensure accuracy, QA, and proper deployment across all campaigns
- Troubleshoot and resolve email production, rendering, and delivery issues
- Monitor marketing automation systems for performance and stability
Performance & Optimization
- Track engagement using Cordial analytics and reporting
- Conduct A/B testing to refine content and targeting strategies
- Continuously optimize campaigns based on performance insights
Data & Cross-Functional Collaboration
- Partner on data feed integrations into/out of the ESP to support communication goals
- Collaborate with cross-functional teams to ensure alignment with brand standards and best practices
- Leverage knowledge of database marketing, CRM, and segmentation
Execution Excellence
- Manage multiple projects simultaneously in a fast-paced environment
- Prioritize effectively while maintaining strong attention to detail
What You’ll Need:
- Bachelor's Degree or an equivalent combination of education and work-related experience required.
- 3 years’ experience in email and digital operations, with hands-on production experience including HTML coding, automated customer journeys, A/B testing and audience queries. Experience using Cordial is a plus.
- Proficient in CMS and Ecommerce platforms.
- Skilled in digital content development across various platforms, integrations, and channel marketing.
- Team player with a can-do attitude, and with the ability to work independently or collaboratively with multiple people and/or teams.
- Strong verbal and written communication skills.
- Provide honest, direct, and constructive feedback.
- Must be available to work primarily on Pacific Time hours to meet the needs of the business.
What You'll Get:
- A culture where people are accepted and encouraged to be who they are.
- Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses.
- Comprehensive wellness package including, medical, dental, vision, and Flexible Spending Account
- Generous 50% employee discount and access to employee-only sales.
- Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community.
- Tuition reimbursement program
- Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more.
- Discounts on cell phones, and computer purchases, entertainment tickets and more.
- Pet insurance for your fur babies.
- Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women.
- You’ll be challenged and grow. Opportunity for upward mobility is available at all levels of the organization.
Salary range: $78,000 – $93,500
We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status. If you are unable or limited in your ability to use or access www.torridcareers.com you can request reasonable accommodations by sending an email to [email protected]. Only messages left for this purpose will be returned. Our company participates in E-Verify. If the links below do not work, please copy and paste the following URLs in a new browser window:
E-Verify Poster: https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
Eligibility to Work Poster (English): https://www.e-verify.gov/sites/default/files/IER_RightToWorkPoster.pdf
Eligibility to Work Poster (Spanish): https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPosterES.pdf
California Privacy Rights Act (CPRA): https://careers.jobvite.com/torrid/2023-CPRA-Applicant-Notice.pdf
EEO Poster: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf