Location: Home-based or hybrid, United States – Eastern time zone.
Position Summary:
As a Design Director, you help shape and elevate Bentley’s brand through world-class brand systems, marketing campaigns, and event-led experiences. Reporting to & working closely with the Executive Creative Director, you translate brand strategy into bold, emotionally compelling creative that performs across campaigns, platforms, and live moments. You collaborate intimately with the team around you, mentoring wherever possible. You manage both up and down acting as the conduit between the ECD and Designers.
You are equal parts creative leader and hands-on designer, setting direction, refining ideas, and ensuring everything produced by the studio meets the highest creative standard. You lead through clarity, and collaboration, partnering deeply with strategy, marketing, and leadership.
Responsibilities:
- Lead Brand, Campaign & Event Creative
- Define and evolve Bentley’s visual language across brand and marketing campaigns, product launches, social, digital, and event-led experiences.
- Set the creative bar for storytelling, craft, and consistency across physical and digital brand touchpoints.
- Partner with Strategy and Marketing to translate insight into powerful creative narratives.
- Direct & Elevate Creative Work
- Identify, shape, and refine ideas in close collaboration with the Executive Creative Director.
- Provide clear creative direction across campaigns, brand systems, and experiential work.
- Personally review and elevate work from concept through execution.
- Champion AI-Driven Creativity
- Actively explore and apply AI tools across ideation, concepting, visual development, and production workflows.
- Stay deeply informed on emerging AI technologies and assess their creative and practical value.
- Help the team adopt AI responsibly and creatively to work faster, smarter, and more imaginatively.
- Mentor the Team
- Mentor Senior and Mid-level Designers, developing strong creative thinking, confidence and approach.
- Foster a culture of excellence, curiosity, and constructive critique.
- Act as a conduit between ECD and the design team, ensuring clarity and momentum.
- Collaborate, Present & Execute
- Build strong narratives, lead presentations, and run workshops with internal stakeholders and partners.
- Confidently defend creative decisions while embracing feedback.
- Own Delivery & Process
- Maintain awareness of scope, timelines, and resourcing required to deliver exceptional work, especially for high-visibility campaigns and events.
- Balance ambition with practicality, ensuring high-quality output at scale.
- This is an individual contributor role.
- This is a full-time role expected to work 40 hours per week.
- This role requires communication with Managers, peers and other colleagues of the company in person, and/or by utilizing Microsoft Teams chat, calling and meeting functions.
- Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
Qualifications:
- 8–12+ years of experience in brand design, with leadership experience.
- A portfolio showcasing brand identities, marketing campaigns, and event or experiential work.
- Exceptional taste across typography, layout, and visual systems.
- Deep interest in AI and emerging creative technologies, with hands-on experience using AI tools in your workflow.
- Strong ability to translate strategy into cohesive, scalable creative.
- A collaborative, confident leadership style with a strong sense of ownership.
- Tools
- Core: Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), ClickUp
- AI & Emerging Tools: Hands-on experience with AI-powered design, ideation, and production tools
- Bonus: Touch Designer, Glyphs
What We Offer:
- A great Team and culture – please see our colleague video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
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About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com
Equal Opportunity Employer:
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.
Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination
Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice
Request an Accommodation:
As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [email protected]