lululemon is an innovative performance apparel company focused on creating transformational products and experiences. The Design Assistant - Creative Direction will support the design team in maintaining a foundational understanding of cultural trends and contribute to the creation of seasonal color palettes and innovative product designs.
Responsibilities
- Through industry research and benchmarking, maintain a foundational understanding of cultural and social shifts, with a keen focus on silhouettes, raw materials, colour, print and graphic techniques
- With the support of the Manager and Senior Designer, organize research and share and collaborate with the team in preparation for CKO Ideation Week
- Through industry research and an understanding of cultural and social trends, and with support of the Manager and Senior Designer, generate and refine ideas to support landing a key theme and content for CKO Ideation Week
- With support from the Manager and Senior Designer, gather colour insights, by conducting a deep dive into colour trends that all contribute to the specific shades and tones relevant for the year
- Populate the Senior Designers colour buckets and families framework with relevant research and insights
- Support the curation of the proposed seasonal colour palette based on direction from Design leadership, incorporating relevant feedback, trends, ideas and insights gathered at CKO ideation week
- Execute on the colour lifecycle strategy as directed by Sr. Designers
- Capture creative direction discussion, alignment on key decisions and takeaways from meetings
- Upload to a designated tracker to ensure key decisions are accurately recorded, providing a reliable reference
- Contribute to the creation of names for the chosen colours in the palette, complimenting the seasonal theme
- Facilitate building the palette through timely correspondence with the colour standards provider
- Complete all data entry and tracking of colour codes, including the names of swatches and colour attributes associated with the colour
- Upload the colour palette to relevant systems, including Flex PLM
- Place orders with colour standards vendor, in alignment with the seasonal colour card direction, in order to build out the seasonal colour library
- Support Senior Designers in the curation of content to inform art direction assets, to support cross functional teams in product commercialization
Skills
- 0 – 2 Years of experience
- BA, BFA or BS in Design (or equivalent)
- Proficiency in Adobe Suite (In Design, Illustrator, Photoshop)
- Aesthetic Intelligence: Understand and appreciate the nuances of design. It involves an understanding of beauty and style in order to develop ideas and concepts that are visually pleasing and resonate with the target audience. It includes critical thinking, cultural literacy and emotional sensitivity
- Global Market and Brand Alignment: Translate global trends, research and consumer behaviors into concepts that align and enhance brand's identity and are commercially viable
- Visual Communication: capturing ideas in an inspiring and dynamic way, to the team, stakeholders and cross functional partners. This includes visualization and presentation skills
- Verbal Communication: Clearly articulate design ideas and concepts to the team, stakeholders and cross functional partners. It also involves listening and incorporating feedback. This includes clarity, precision and presentation skills
- Color Theory and Practical Application: Knowledge of how colours interact, harmonize and affect visual perception and emotions, coupled with knowledge of their application to various materials
- Project Management: Planning and organizing projects. This includes time management
- Acknowledge the presence of choice in every moment and take personal responsibility for your life
- Possess an entrepreneurial spirit and continuously innovate to achieve great results
- Communicate with honesty and kindness and create the space for others to do the same
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure
- Foster connection by putting people first and building trusting relationships
- Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously
- Authorization to work in Canada is required for this role
- Experience with 3D, visual AI software is preferred
Benefits
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Company Overview
Lululemon is a technical athletic apparel company for yoga, running, training, and other sweaty pursuits. It was founded in 1998, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 10001+ employees. Its website is http://shop.lululemon.com.