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IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.
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About the Role:
IPSY is seeking a CRM Manager, Reactivation to own and transform our resubscription growth engine. This role is accountable for driving former members back into the IPSY ecosystem — increasing resubscriber volume, improving reactivation efficiency, and elevating the long-term value of returning members--in partnership and support of your manager (Senior Director).
This is a highly commercial, cross-channel role. You will forecast and drive performance against resubscriber targets, proactively identify risks, and design mitigation plans in partnership with channel owners across email, push, SMS, paid media, organic, site experience, and interstitials.
Beyond execution, this role will help evolve and improve how IPSY approaches reactivation today — shifting from tactical campaigns to a data-driven, personalized, cross-channel strategy rooted in member behavior, predictive signals, and experimentation.
You will partner closely with Lifecycle, Paid Media, Tech (Product, Engineering), Data/Analytics, Creative, Operations, Legal, and CX to build scalable programs that deliver measurable growth.
This position reports to the Senior Director of Loyalty and can be fully remote from the 16 U.S. states where IPSY hires (see application for list).
What You’ll Be Doing:
Own Commercial Reactivation Performance
- Drive resubscriber targets across all subscription programs (Original, Extra, Ultimate)
- Report out to team, cross-functional partners, and executive leadership in Weekly, Monthly business performance forums and discussions
- Build and manage reactivation forecasts; monitor weekly/monthly performance versus plan
- Proactively identify risks and performance gaps; develop mitigation strategies in partnership with channel leads
- Translate performance into executive-ready narratives highlighting key drivers, insights, and next actions
Design and Support the Cross-Channel Reactivation Strategy
- Develop an integrated reactivation framework spanning email, push, SMS, paid media, organic, on-site experience, and interstitials
- Partner with channel owners to activate against shared plans and optimize gift budget allocation across channels
- Advance segmentation and personalization strategy for former members using behavioral, transactional, and predictive signals
- Elevate triggered, always-on, and promotional programs to maximize incremental lift and efficiency
- Design and lead rigorous testing roadmaps (offer, cadence, creative, messaging, timing, channel mix)
Transform the Reactivation Program
- Act as a visible change agent — rethinking how IPSY approaches churned members
- Introduce new ways of working that increase personalization, automation, and measurable accountability
- Partner with Marketing Ops and Data to improve targeting logic, reporting visibility, and operational scalability
- Champion experimentation and continuous optimization across channels
Lead Cross-Functional Activation & Operations
- Partner closely with channel owners (Email, Push, SMS, Paid, Site/Organic) to ensure alignment on targets and execution
- Partner with Finance on annual operation plan, updated performance trends, and reforecasting as needed
- Support operational workflows as needed, including:
- Interstitial execution and optimization
- Legal copy alignment and approvals
- Gift-with-resubscription operations (budget alignment, inventory checks, unit tracking)
- Coordinating product setup in dotCMS (including product IDs and availability)
- Ensure alignment across Creative, Merchandising, CX, Technology, and Operations to deliver a seamless returning-member experience
- Partner with Marketing Ops and Tech teams to support new launches and troubleshoot issues that impact resubscription performance
- Support ad hoc strategic initiatives and special projects related to churn, win-back, and member lifecycle growth
What We Are Looking For:
Commercial & Analytical Rigor
- 8+ years of lifecycle, CRM, growth, or subscription marketing experience
- Demonstrated ownership of revenue-driving programs tied to retention, reactivation, or subscriber growth
- Exceptional analytical storytelling skills — able to connect performance data to financial impact, diagnose root causes, and articulate clear recommendations with confidence in executive forums
- Strong forecasting experience and comfort managing to performance targets
- Proven ability to identify risk early and design mitigation strategies
- Advanced A/B testing and experimentation experience
- Strong analytical fluency (Excel/Google Sheets required; familiarity with Tableau, Sigma, Amplitude, Looker, etc.)
Cross-Channel Lifecycle Expertise
- Strong experience across email, push, SMS, and Site Marketing; familiarity partnering with paid media teams strongly preferred.
- Experience working within enterprise ESPs (Iterable preferred; Braze, Salesforce Marketing Cloud, etc.).
- Strong understanding of segmentation, personalization, triggered journeys, and automation.
- Experience operating within subscription and/or eCommerce businesses preferred.
Change Leadership & Influence
- Ability to collaborate effectively with cross-functional stakeholders and drive alignment on shared goals
- Comfortable operating in ambiguity and building new systems where none exist
- Strong executive communication skills — able to distill complexity into clarity
- Balances strategic thinking with hands-on execution
Leadership Profile
- Highly accountable and performance-oriented
- Detail-driven but able to zoom out to the broader business impact
- Thrives in fast-paced environments
- Bachelor’s degree required
Why This Role Matters
Reactivation is one of IPSY’s most powerful growth levers. This role will define how we modernize win-back strategy, scale personalization, and unlock incremental subscriber growth in a capital-efficient way.
If you are equal parts strategist, operator, and change agent — and want to build a best-in-class resubscription engine — we’d love to meet you.
What We Offer:
- Competitive base salary & bonus program
- Medical, dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs
EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
If you need reasonable accommodation in the application or employment process, please contact us.
Please review our California Privacy Notice.
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