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Public Partnerships LLC supports individuals with disabilities or chronic illnesses and aging adults, to remain in their homes and communities and “self” direct their own long-term home care. Our role as the nation’s largest and most experienced Financial Management Service provider is to assist those eligible Medicaid recipients to choose and pay for their own support workers and services within their state-approved personalized budget. We are appointed by states and managed healthcare organizations to better serve more of their residents and members requiring long-term care and ensure the efficient use of taxpayer funded services.
Our culture attracts and rewards people who are results-oriented and strive to exceed customer expectations. We desire motivated candidates who are excited to join our fast-paced, entrepreneurial environment, and who want to make a difference in helping transform the lives of the consumers we serve. (learn more at www.pplfirst.com).
Duties & Responsibilities:
Job Summary
The Content Marketing Manager will own and elevate our brand-owned content from the ground up. You’ll span the full content landscape – from SEO-driven editorial and thought leadership to social media and marketing campaigns – working cross-functionally to build brand reputation and drive measurable growth. This is a high-impact, high-visibility role for someone who thrives with ownership and loves both strategy and execution of content strategies. This role will report directly to our VP of Marketing & Communications.
Key Responsibilities
Content Strategy & Thought Leadership
Develops and owns integrated, multi-channel content strategies aligned to business goals, driving thought leadership, brand awareness, and demand generation
Establishes and manages editorial calendars, producing compelling, on-brand content across blogs, white papers, case studies, webinars, and campaigns
Cross-Functional Collaboration & Execution
Partners with writers, designers, PR agencies, and internal stakeholders to deliver high-quality content across digital, social, and SEO channels
Manages multiple projects simultaneously, ensuring alignment across marketing initiatives, timelines, and stakeholder expectations
Performance Optimization & Brand Governance
Monitors and analyzes content performance, providing data-driven insights and recommendations to optimize engagement and ROI
Maintains brand voice and messaging consistency while staying current on industry trends, competitive strategies, and emerging content formats
All other duties assigned
Required Skills:
The Content Marketing Manager will own and elevate our brand-owned content from the ground up. You’ll span the full content landscape – from SEO-driven editorial and thought leadership to social media and marketing campaigns – working cross-functionally to build brand reputation and drive measurable growth. This is a high-impact, high-visibility role for someone who thrives with ownership and loves both strategy and execution of content strategies. This role will report directly to our VP of Marketing & Communications. Primary duties include:
Develop and own comprehensive content strategies aligned to business goals that support our thought leadership, marketing campaigns, events, and digital marketing strategies across channels.
Plan, produce and manage a consistent editorial (thought leadership) calendar with compelling on-brand content
Collaborate with contract writer(s), designers and PR agency team to produce thought leadership content including blogs, white papers, case studies, testimonials, speaking sessions, and webinars.
Manage content production timeline and ensure collaboration across SEO strategy, social media, thought leadership and demand generation Monitor and report on content performance and share recommendations for performance optimization
Maintain brand voice and messaging guidelines, ensure consistency across all content touchpoints and serve as an internal resource for cross functional teams
Stay current on industry trends, competitor content strategies and emerging content formats
Proven experience in developing integrated, multi-channel content marketing programs, preferably within healthcare industry (minimum 5-7 years’ experience)
Passion and talent for creating compelling content in multiple formats, including thought leadership articles, videos, podcasts and webinars
“Big picture” thinking – ability to identify all work and opportunities involved with a content marketing project – and strong executive presence with the ability to collaborate cross-functionally
Strong writing, editing and storytelling skills with the ability to tailor messages for different audiences and channels
Ability to lead multiple projects with multiple stakeholders and varying levels of scope at one time
Extremely high attention to detail and accuracy in content production
Familiarity with SEO best practices for on page content in partnership with digital and SEO teams
Experience updating and managing website content within a content management system (CMS) such as WordPress, Hubspot or similar
Ability to work proficiently with Microsoft Office software; experience working with designers preferred
Qualifications:
Education/Experience:
Bachelor’s degree in marketing, communications or related field
Proven experience in managing and producing engaging external content (minimum 5-7+ years’ experience in communications and writing role)
Applicants will be asked to submit samples of presentations, original writing, strategy recommendations and to complete writing and editing tests.
Substantial professional experience in a related field may be considered in lieu of formal degree.
Working Conditions:
Remote.
Supervisory Responsiblilty:
Supervisory and managerial responsibility for 1-4 staff members
Compensation & Benefits:
401k Retirement Plan
Medical, Dental and Vision insurance on first day of employment
Generous Paid Time Off
Employee Assistance Program and more
Compensation: $120,000- $130,000
The above is intended to describe the general contents and requirements of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive statement of all duties, responsibilities, or skills of personnel so classified
Public Partnerships is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PPL, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PPL will not tolerate discrimination or harassment based on any of these characteristics. PPL believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!