Communications & Social Media Officer

Job description

Royal Voluntary Service has an opportunity available for a Communications & Social Media Officer to join our Communications Team, working from home. You will join us on full-time, permanent basis, and in return, you will receive a salary ranging from £26,749 to £30,570 per annum, depending on experience.

About the Communications & Social Media Officer role:
 
Royal Voluntary Service has developed a game-changing new digital platform, GoVo, to boost volunteering in Britain — made possible thanks to £5 million in funding from the Postcode Lottery.

GoVo has been built in response to the significant volunteer shortage facing charities across the UK. Research suggests that up to 164 million additional volunteering hours per month could be unlocked if flexible, digital access to opportunities was available.

Launched in Autumn 2025, GoVo removes barriers to volunteering, making it easier for people to give their time and for organisations to recruit and retain the support they need.
​

What you’ll bring to the Communications & Social Media Officer role:

Joining us as Communications & Social Media Officer for Royal Voluntary Service, you will use your experience to support the development and delivery of effective communications to the charity’s external and internal stakeholders.

You provide vital support to both the Communications and Social Media teams dividing your time between the both. 
 
Half of your time you will be planning, developing and analysing lifecycle communications and standalone email communications that encourage action and influence behaviour among key audiences (volunteers, charities and corporates) for Royal Voluntary Service and for our new digital volunteering platform GoVo.
 
The remainder of your time will be spent developing engaging and informative social content for the charity’s national pages and for GoVo and GoVo for Business, conveying our aims, values, messages and personality.  You will also be required to use your community management skills to respond to comments and messages. 
 
Hours: 35 per week

Location: Homebased with occasional national travel

Job requirements

This is what we're looking for:
 
Knowledge 

• A BA or equivalent qualification or demonstratable experience is required
• Awareness of trends in social media platforms and digital content formats.

Experience

• At least two years’ experience working in a digital communications role
• Experience writing effective copy with the ability to communicate on a range of subjects
• Experience using an email marketing or CRM platform (e.g. HubSpot, Dotdigital, Mailchimp or similar)
• Experience managing social media platforms  (Facebook, Instagram, LinkedIn & TikTok), including creating content calendars and community engagement.
• Experience working within a team environment and collaborating with cross-functional departments.

Skills 

• This is a role which requires confident writing at pace. The post holder is required to write in a variety of styles for our different communications channels in a way that is engaging, grammatically correct and appropriate, maintaining the RVS tone of voice, while motivating action, supporting behaviour change, and guiding users from activation through to follow-through using nudges.
• Computer skills and proficiency in Microsoft Office programmes including PowerPoint, Word, Excel, Outlook
• Proficiency in digital tools, including CMS, social media management platforms, and Google Analytics.
• Managing effective relationships with internal and external stakeholders and colleagues at all levels
• Juggling multiple projects and deadlines at the same time and to a high standard
• Excellent attention to detail and proofreading abilities to ensure content accuracy and quality.
• Time management skills and ability to manage multiple projects and deadlines simultaneously.
• Basic graphic design skills using tools like Adobe Creative Suite or Canva (preferred).
• The post holder must remain calm in all situations and must have a friendly and approachable manner 
• The post holder must have creative skills to generate imagery, video and audio content on photoshop and video editing platforms like CapCut. 

Job responsibilities

This is what you'll be doing:
 
Lifecycle & digital communications

• Plan, build and deliver email communications that reduce friction and helps users move from intention to action at key stages of the user journey, including onboarding, activation, nudges and re-engagement
• Support the creation and ongoing improvement of automated email journeys using      platforms such as HubSpot and Dotdigital
• Help segment audiences using available behavioural and engagement data to ensure communications are timely and relevant
• Write clear, value-led messaging that focuses on user motivation 

 
Testing, insight & optimisation

• Review performance data to understand how communications drive user action (e.g. sign-ups, applications, repeat engagement). 
• Use insights to test, refine and optimise communications, ensuring success is measured by behavioural outcomes (e.g. logins, applications, repeat engagement)
• Support a test-and-learn approach by refining messaging, timing and sequencing based on results and feedback
• Provide practical recommendations to improve the effectiveness of lifecycle communications over time
• Monitor trends, tools and best practices to continually to inform strategies 

 
Develop social media content 

• Explore, develop and schedule content on our main social media accounts, ensuring requests that are sent our way are picked up and colleagues/teams are kept up-to-date with our plans. 
• Support the fundraising team to advertise our fundraising events and increase donation revenue. 
• Upload news stories and blogs to the RVS website. Inputting into discussions about website content and wider comms where it helps to promote RVS and the work we and our volunteers do. 
• Work with the social media manager to create advertising campaigns across our social media channels to help with overall goals of the charity, including recruitment and brand recognition. 
• Create all formats of content and assets which will promote our own campaigns, initiatives and activity from the wider marketing function that can be used across social media channels, news channels and blog. 
• Contribute to influencer outreaching and celebrity engagement to break into new audience demographics and grow engagement figures. 
• Work with the local RVS teams so that they can access their regional RVS Facebook page and use to their best advantage. Training is often needed to ensure they’re protecting the charity’s reputation. Liaise with and supply them with assets and materials to support central campaigns.
• Make use of scheduling software (currently using Orlo software) and reporting tools to measure the impact and effectiveness of RVS on social media and make improvements as required.

Community management 

• Interact with our audiences; responding to comments and questions, both negative and positive, promptly, professionally and positively so as to avoid any potential conflict and retain the charity’s reputation.  Escalate potential issues and incidents to most appropriate RVS contact.  

 
Wider communications support

• Provide support to the Virtual Village Hall social media team where necessary 
• Produce engaging copy for a range of audiences, including volunteers, public, charities and staff
• Support internal communications activity as required, including staff updates and webinars
• Work collaboratively with colleagues to deliver communications activity aligned to organisational priorities
• Undertake any other reasonable duties commensurate with the purpose and remit of the post.

 
There may be a requirement to work out of hours to make use of social media opportunities e.g. be online should RVS feature on TV or radio 


This is how you'll be doing it:
 
Written and Oral Communication
Talks readily and confidently to groups and individuals. Often playing a leading and influential role in debate and discussion. Writes in a clear and concise manner using appropriate style and language for the reader.  
 
Creativity
Produces creative and original ideas and solutions. Likes to find and explore new ways of doing things. Comes up with alternative possibilities and options.

Drive & Determination 
Is ambitious and determined to succeed. Readily accepts and very much enjoys a challenge and is motivated by having stretching objectives to meet. Is energetic and works hard in order to achieve results.
 
Planning and Organising 
Thinks things through well in advance and maps out future activities and resources, taking the key stages, requirements and timescales into account. Likes to monitor to ensure that things are implemented and delivered effectively.
 
Quality Orientation 
Pays attention, is precise, checks, and completes things Focuses on getting things right and seeks to ensure that decisions and solutions minimise risk. Adheres to policy and standards.
 
Resilience
Easily bounces back from setbacks and is not discouraged for long. Doesn’t easily get hurt or upset and is generally able to manage work challenges. Can accept constructive criticism and doesn’t tend to dwell on what others may think of them.

Equality, Diversity, and Inclusion
Values difference and sets a positive example of inclusive behaviour in all interactions and promotes practices that celebrate equality   and diversity in the workplace and the communities we serve. Is an active participant and encourages others to engage effectively with charity wide inclusion activities.
 

Job benefits

This is all the other great stuff you'll be getting:
 

• A salary ranging from £26,749 to £30,570 per annum, depending on experience
• 26 days’ holiday (pro rata) plus paid statutory Bank Holidays (pro rata)
• Up to 2 days paid volunteer leave a year, through our employer supported volunteer scheme
• Ten weeks’ company sick pay following successful completion of probation
• A great pension scheme with employer contributions
• 2 x Base Salary Death in Service Benefit, subject to qualification
• Enhanced Family Leave schemes
• An employee benefits package that gives access to an exclusive rewards website to get discounts and cashback online
• A 24-hour doctor line, financial support with dental/optical and other therapies
• A free and confidential employee assistance programme with up to six face-to-face counselling sessions included
• Opportunities to discuss flexible working
• Opportunities to develop new skills and progress your career
• The chance to make a positive, lasting impact that changes lives, communities, and society

If you feel have the skills and experience to become our Communications & Social Media Officer please click ‘apply’ today, we’d love to hear from you!
 
This is the latest you'll be able to apply, providing we do not close to applicants early:
 
The closing date for this role is 1 May 2026. However, we reserve the right to close this vacancy early should sufficient applications be received. Please do not delay your application we often get a lot!
 
 At Royal Voluntary Service our goal is to welcome everyone and build inclusive and diverse teams. We celebrate difference and encourage everyone to join us and be themselves at work. To find out more about our commitment to EDI, visit our website.
 
 Join Royal Voluntary Service and together we can change lives, change communities and change society.