Overview:
As our Channel Marketing Associate Manager, you’ll be the bridge between our brands and shoppers, turning insights into engaging digital experiences. From building channel strategies to rolling out a new PIM system to building a strong retail media presence, you’ll flex both your strategic and creative muscles. This is your opportunity to make a real impact on how shoppers connect with our brands—while driving growth, innovation, and profitability.
This is a remote role that gives you flexibility to work from home with 25–45% domestic travel to connect with customers, retail partners, and cross-functional teams.
Responsibilities:
- Drive Growth: Develop channel and customer-specific opportunities in collaboration with brand, sales, innovation, digital, research, and supply chain partners.
- Execute with Impact: Lead account-specific marketing activations aligned with national campaigns, product launches, and product initiatives.
- Maximize ROI: Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics.
- Leverage Insights: Translate shopper and brand insights into impactful marketing strategies that elevates the online experience.
- Partner & Influence: Champion category leadership principles, support joint business planning, and participate in customer sales calls.
- Stay Ahead of Competition: Craft compelling trade narratives to neutralize competitive threats and accelerate growth.
- Analyze & Optimize: Measure the performance of activations, provide post-campaign analysis, and recommend data-driven improvements.
- Collaborate with Agencies: Lead and manage agency partnerships to ensure excellence in execution.
Qualifications:
- Bachelor's degree in marketing, business, communications, or a related field.
- 5-7 years of relevant experience in sales and marketing in the CPG industry.
- Demonstrated ability to work independently in the creation and execution of customer-specific marketing activation plans.
- Strong analytical skills and the ability to explain your recommendations
- Retailer catalog management experience inclusive of new item launches, online activations, and digital shelf excellence
- A deep understanding of eCommerce and the digital marketplace
- Excellent interpersonal skills and the ability to communicate effectively across all departments.
- Advanced PowerPoint and English writing and communication skills.
Above & Beyond
- Experience building and managing a PIM/PXM platform (Salsify, Syndigo, etc.)
- eCommerce Channel Marketing or Account Management experience
- Proven track record of strategic retail media planning
- Agency management experience
About Us:
Our “Why”
At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.
Why You Should Apply
- A strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.
- A learning-based culture where 78% of our team believe they can achieve their career objectives.
- Over 94% employee engagement as of the January 2025 global employee survey results.
- 99% of our people report that they “love to tell people that they work for WD-40 Company!"
Do You Align With Our Values?
Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.
Thank you for considering WD-40 Company in your career search!
#PositiveLastingMemories
At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.
#LI-CM1