Campaign Manager, Paid Search

KINESSO is a technology-driven performance marketing agency that provides actionable growth for agency partners and clients. The Campaign Manager, Paid Search will be responsible for overall campaign performance and execution, supporting the Account Management team, managing campaign setup, and ensuring effective communication of insights and recommendations.

Responsibilities

• Support the Account Management team with insights to inform request for proposals (RFPs), decks, proposals and planning recommendations
• Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services
• Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy
• Develop in-depth knowledge of the digital media industry
• Manage campaign set up and execution
• Monitor creative calendars and campaign budgeting
• Ensure consistency of ad specs/campaign objectives
• Ability to facilitate tagging and successfully manage direct response campaigns
• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations
• Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns
• Create strong collaborative relationships with the planning teams and specialty business units (SBUs)
• Assist with training Associates on tools and processes
• Support Account Managers with sourcing proposals from media partners and liaising with specialty business units (SBUs) as required
• Ensure invoice clearing and budget management
• Oversee the administration and maintenance of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation

Skills

• 1-2 years experience in executing paid search media campaigns
• Full understanding of the roles of various digital channels
• Client service oriented
• Proactive approach to problem solving, assisting the team, self-development, etc
• Excellent communication skills (both written and verbal)
• Highly developed organizational skills with professional attention to detail and accuracy
• Ability to work collaboratively as well as independently
• Ability to develop and foster relationships with media partners
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
• Proficient in Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc
• Professional or Educational background in Marketing or Advertising would give leverage to this application
• Previous experience working within an advertising agency or with a media partner gives leverage to this application
• Understanding trafficking and website tagging processes an asset
• Passion for data, emerging media and technology
• Professional learning agility, with a passion for continuous development

Benefits

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
• Four-day long weekends
• Half-day summer Fridays
• Meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

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