About the Role
The Business Development Associate, U.S. Specialty is responsible for supporting the growth and performance of the U.S. Specialty channel through in-store sales training, partner development, and field execution. This role is focused on improving sell-in and sell-through performance by equipping retail partner sales teams with the product knowledge, selling tools, and confidence needed to effectively represent the brand on the showroom floor.
This individual will work closely with dealer partners across the United States to strengthen in-store execution, drive product education, and support revenue growth at the store level. The role will also help manage and develop relationships with dealer leadership, including director and executive-level contacts, while partnering closely with and reporting to the National Sales Manager, U.S. Specialty
This role offers a base salary in addition to commission-based earnings.
Key Responsibilities
In-Store Sales Training & Field Execution
- Deliver in-person and virtual sales training to retail partner sales associates and store teams across the U.S. Specialty channel.
- Educate dealer teams on product features, benefits, competitive positioning, customer use cases, and effective closing strategies.
- Train store personnel on how to present products in a way that drives both sell-in commitment from dealer partners and sell-through performance at the consumer level.
- Reinforce best practices for showroom presentation, product demonstrations, customer engagement, and lead conversion.
- Conduct store visits to assess product placement, merchandising, brand presentation, and overall retail readiness.
- Identify gaps in training, product knowledge, or execution and develop action plans to improve store-level performance.
Sell-In & Sell-Through Development
- Support dealer growth strategies that increase product adoption, floor placement, and retail sales productivity.
- Partner with the National Sales Manager, U.S. Specialty to execute programs designed to improve product assortment, showroom presence, and conversion rates.
- Analyze store and dealer performance trends to identify opportunities to strengthen sales effectiveness and increase revenue.
- Assist in launching new products into the Specialty channel by ensuring dealer teams are fully prepared to position and sell them successfully.
- Support seasonal, promotional, and product launch initiatives with targeted training and field communication.
Relationship Management
- Build and maintain strong relationships with dealer sales teams, store managers, regional leaders, and director/executive-level stakeholders.
- Serve as a trusted field partner to dealer organizations by providing consistent communication, follow-up, and business support.
- Represent the company professionally in meetings, training, trade events, and in-store engagements.
- Collaborate with dealer leadership to align on priorities, training needs, and opportunities to improve sales performance across locations.
- Provide timely market feedback and field intelligence to internal stakeholders regarding competitive activity, customer trends, and dealer needs.
Cross-Functional Support & Reporting
- Work in close partnership with the National Sales Manager, U.S. to support account development and channel growth initiatives.
- Coordinate with internal teams including marketing, customer support, operations, and product teams to ensure dealer needs are addressed effectively.
- Maintain organized records of store visits, training activities, dealer feedback, and follow-up action items.
- Prepare regular updates on field activity, relationship status, business opportunities, and performance insights.
- Support trade shows, partner meetings, sales events, and other channel-building activities as needed.
Qualifications
- Bachelor’s degree in Business, Marketing, Sales, Communications, Exercise Science, Sports Management or related field preferred.
- 2–5 years of experience in sales, field training, account support, business development, retail operations, or channel sales.
- Experience delivering in-person training, product education, or sales enablement preferred.
- Experience working with retail partners, dealer networks, or multi-location accounts is highly desirable.
- Strong presentation and communication skills with the ability to engage audiences ranging from store associates to executive leadership.
- Proven ability to build relationships, influence others, and drive action across multiple levels of an organization.
- Strong organizational skills with the ability to manage travel, priorities, and follow-up across a national territory.
- Comfortable working independently in the field while maintaining strong alignment with leadership.
- Proficiency in CRM systems, Salesforce, Google Workspace, and standard reporting tools.
- Willingness and ability to travel frequently across the United States, up to 50%
Centr, LLC is an Equal Opportunity Employer that values inclusion. Centr, LLC welcomes individuals of all backgrounds and experiences to apply for the position.