Brand Marketing Lead

What We're Looking For

We’re hiring a full-stack Brand Marketing Lead to help shape and scale the Cofertility brand across organic channels including social media, content, partnerships, and events. This role is ideal for a creative, strategic marketer who thrives in fast-moving environments and enjoys owning initiatives end-to-end.

You’ll join a high-growth, high-accountability team and play a pivotal role in elevating Cofertility’s presence through thoughtful storytelling, strategic partnerships, and impactful brand moments.

Responsibilities

You’ll report directly to our Head of Marketing and will be responsible for:

• Identifying and executing organic growth opportunities, including strategic partnerships, brand collaborations, community initiatives, and creative exposure opportunities that expand Cofertility’s reach and cultural relevance.
• Owning social media strategy and execution across all Cofertility platforms, including ideation, planning, and publishing of high-quality content such as short-form video, branded graphics, and more.
• Developing and executing our content marketing strategy, including editorial planning, blog development, managing freelance writers, and distributing content across channels in alignment with brand guidelines and SEO best practices.
• Creating and managing marketing assets to support clinic partnerships, brand collaborations, PR initiatives, and email campaigns.
• Measuring and reporting on organic marketing initiatives using our CMS, CRM, social media management tools, and analytics platforms, with a focus on insights, experimentation, and continuous improvement.
• Managing Cofertility’s presence at events and conferences, including pre-event promotion, asset creation, on-site support, and post-event follow-up; overseeing webinars and virtual events end-to-end.
• Collaborating cross-functionally with internal teams to develop compelling collateral and marketing materials that support company-wide initiatives.
• Maintaining and protecting the Cofertility brand, ensuring consistency in tone, voice, and visual identity across all public-facing channels.

Professional Characteristics

• 5–7 years of experience driving organic growth across content, social, and partnerships, ideally within fertility, healthcare, wellness, or similar industries.
• Growth-minded and analytical, using data and experimentation to inform decisions and refine brand, content, and social strategies over time.
• Exceptional copywriting and editorial skills, with a strong command of voice, tone, and detail across channels.
• Proven experience owning social media strategy and execution, including content planning, publishing, and performance evaluation, with comfort appearing on camera and serving as a visible brand voice across platforms.
• Comfort working with visual and video content, with a strong creative eye and hands-on experience using design tools such as video editors, Figma, and more.
• Working knowledge of CMS and website management platforms (e.g., Webflow, WordPress), with an understanding of SEO best practices and content optimization.
• Experience planning and executing events and partnerships, including logistics, promotion, asset creation, and on-site or live support when necessary.
• Strong project management and organizational skills, with the ability to prioritize, execute, and deliver across multiple initiatives simultaneously.
• Highly collaborative and cross-functional, with experience partnering closely with internal teams and external brand or business partners.
• Operationally savvy and tech-enabled, with proficiency in Google Workspace, project management tools, CRM platforms, and marketing software.

Personal Characteristics

• Deeply aligned with our mission to transform the world of fertility and third-party reproduction.
• Empathetic, audience-first communicator, with the ability to thoughtfully tailor messaging and tone for distinct audiences while maintaining a cohesive brand voice.
• Self-starter who thrives in a fast-paced, high-accountability environment, taking initiative and ownership from concept through execution.
• Creative and strategic problem-solver, able to think beyond the obvious and develop initiatives that align with business goals.
• Highly collaborative, with an “us against the problem” mindset and a strong track record of working cross-functionally.
• Detail-oriented and deadline-driven, with a commitment to delivering polished, high-quality work.
• Compelling storyteller, with a passion for content creation and narrative-driven marketing.
• Open to travel for conferences, events, and occasional team gatherings.

About Us

We are a fully remote team and are spread out across the coasts. Since we’re located all over the country, communication using Slack, Gmail, Zoom, and other tools is key. We communicate regularly throughout the day, and you’ll never be alone. We believe in giving our team members autonomy, and place value on the output of each team member.  Above all, we’re proud to engage in meaningful work that will impact tons of people throughout the family-building process.

We are an equal opportunity employer. Individuals seeking employment at our company are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Additionally, we encourage candidates who have non-traditional/diverse backgrounds to apply. Candidates who have been challenged or chosen to challenge themselves in unique ways, but may not fit all specified criteria are still encouraged to apply and share why this is such a compelling opportunity for you.