About RocketAMS
RocketAMS is an Australian Amazon agency built by former Amazon employees. We partner with established brands and businesses who want a proactive, experienced partner to own their Amazon channel. We grow through credibility, measurable performance, and long-term relationships.
Our agency in three words: Proactive. Performance. Partnership.
About the Role
We’re looking for a B2B Marketing Coordinator to support the B2B Marketing/Brand Manager in building and running RocketAMS’s lead generation and brand awareness engine. This is a hands-on, execution-heavy role that spans LinkedIn content, cold outreach, paid advertising support, and case study/content production.
You’ll be the operational backbone of our B2B marketing function, the person who makes sure content goes out consistently, outreach runs smoothly, campaigns are set up correctly, and nothing falls through the cracks. You’ll work closely with the Brand Manager, who oversees strategy and quality, while you own the day-to-day execution.
Key Responsibilities
LinkedIn Ecosystem
- Draft and schedule LinkedIn posts for the RocketAMS business page and key personal profiles (in collaboration with the Brand Manager and leadership)
- Research and maintain a content bank of post ideas drawn from client wins, internal data insights, and team knowledge
- Identify and model high-performing LinkedIn profiles and pages targeting a similar ICP (e.g. FMCG consultants, retail leaders, mid-market marketing agencies)
- Coordinate with stakeholders to conduct content interviews, pull transcripts, and distill key insights into draft content.
Cold Outreach & Lead Generation
- Execute LinkedIn outreach campaigns via HeyReach - build target lists, write sequences, monitor replies, and coordinate with the sales team
- Execute cold email campaigns via Instantly - write and test copy, and manage campaign hygiene
- Source and prioritise target companies and contacts using available data tools
- Support Account Based Marketing efforts by researching high-value target accounts
Paid Advertising Support
- Assist with the setup and management of Google Ads, Meta Ads, and LinkedIn Ads campaigns
- Monitor ad performance, compile reports, and flag underperforming campaigns
- Coordinate with our Meta Ads partner on creative and funnel assets
- Review ad funnels and landing pages before launch to ensure brand alignment
Case Studies & B2B Content
- Coordinate the production of case studies, written testimonials, and B2B video content
- Gather data, draft written case studies, and manage the review/approval process with clients
- Maintain a content calendar and ensure consistent publishing cadence
Industry Partnerships & Events
- Support logistics and follow-up for networking events, trade shows, and industry partnerships
- Manage referral partner communications and track partnership activity
Reporting & Operations
- Compile weekly marketing activity reports for the Brand Manager
- Track key metrics across all channels (outreach volume, response rates, lead quality, ad performance)
- Participate in weekly structured reviews and lighter async check-ins throughout the week
What You Own vs. What Stays with the Brand Manager
- Daily campaign execution and monitoring
- Drafting content, outreach sequences, and ad copy
- Building and maintaining target lists
- Setting up campaigns across all platforms
- Data gathering for case studies and reports
- Scheduling and publishing content
- Tracking metrics and compiling reports