Associate Director, Digital Marketing

TITLE:

Associate Director, Digital Marketing

Title: Associate Director, Digital Marketing

Reports To: Senior Director, Brand Marketing

Location: Richmond, VA

Indivior is a global pharmaceutical company working to help change patients' lives by developing medicines to treat opioid use disorder (OUD). Our vision is that all patients around the world will have access to evidence-based treatment for the chronic conditions and co-occurring disorders of OUD. Indivior is dedicated to transforming OUD from a global human crisis to a recognized and treated chronic disease. Building on its global portfolio of OUD treatments, Indivior has a pipeline of product candidates designed to expand on its heritage in this category. Headquartered in the United States in Richmond, VA, Indivior employs over 1,000 individuals globally and its portfolio of products is available in over 30 countries worldwide. Visit www.indivior.com to learn more. Connect with Indivior on LinkedIn by visiting www.linkedin.com/company/indivior.

POSITION SUMMARY:

The Digital Marketing Associate Director will lead the execution of non-personal promotion (NPP) initiatives across both HCP (Healthcare Professional) and DTC (Direct-to-Consumer) channels. This role is responsible for driving digital engagement, optimizing content performance, and ensuring seamless omnichannel execution to support brand objectives.
 

ESSENTIAL FUNCTIONS:

The responsibilities of this role include, but are not limited to, the following:

• Lead development and deployment of HCP and Consumer digital channels and media plans & assets (websites, social media, banners, 3rd party platforms, SEM, CRM, etc.) in collaboration with HCP and Consumer marketing
• Manage creation and adaptation of derivative content for various digital platforms, including owning content & approvals through promotional review committee.
• Execute the omnichannel strategy, ensuring alignment across digital touchpoints, including development of content and segment-level engagement objectives.
• Monitor and manage content expiration to ensure compliance and relevance.
• Oversee website UX enhancements to improve engagement and conversion, in close collaboration with media plans
• Lead FAST-P optimizations and outreach initiatives to activate and retain patients.
• Ensure timely content updates and expiration management across assets.
• Collaborate with HCP and Patient marketing leads to plan, assess and optimize media plans for HCP and Patient audiences.
• Collaborate with Field teams to enable high quality execution and impact with digital strategies and messaging.
• Manage key vendor relationships for media and digital strategy and content creation

MINIMUM QUALIFICATIONS:

• Bachelor’s degree preferably in Marketing, Communications, or related field; MBA preferred.
• 7+ years of experience in the pharmaceutical or healthcare industry; 5+ years of experience in digital marketing
• Strong understanding of HCP and DTC marketing strategies and regulatory requirements.
• Proven experience managing large-scale digital campaigns and media budgets.
• Proficiency in CRM platforms, digital analytics, and content management systems.
• Excellent project management, communication, and cross-functional collaboration skills.
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PREFERRED QUALIFICATIONS

• Experience with patient support programs and digital access tools.
• Familiarity with Formtrak or similar access platforms.
• Strategic thinker with a hands-on approach to execution.

COMPETENCIES/CONDUCT:

In addition to the minimum qualifications, the employee will demonstrate:

• Data-driven and analytical mindset with strong business acumen 
• Outstanding presentation and written communication skills 
• Cross-functional collaboration & relationship building
• Strategic thinking and ability to constructively challenge and influence the decision-making process
• Ability to set and maintain multiple priorities in a fast-paced and deadline-oriented environment with shifting priorities while providing deliverables in a timely fashion.
• Must be well-organized with excellent time management skills, attention to detail and accuracy.
• Ability to effectively translate overall strategies into actionable operational plans and assure implementation
• A comprehensive understanding of sales force effectiveness methodologies, tools and techniques

BENEFITS:

Indivior is committed to providing a culture driven by guiding principles and top-tier benefits that match the importance of the work we do. The Indivior experience includes:

• 3 weeks’ vacation plus floating holidays and sick leave
• 401(k) and Profit Sharing Plan- Company match of 75% on your first 6% of contributions and profit sharing contribution equal to 4% of your eligible pay
• U.S. Employee Stock Purchase Plan- 15% Discount
• Comprehensive Medical, Dental, Vision, Life and Disability coverage
• Health, Dependent Care and Limited Purpose Flex Spending and HSA options
• Adoption assistance
• Tuition reimbursement
• Concierge/personal assistance services
• Voluntary benefits including Legal, Pet Insurance and Critical Illness coverage
• Gym, fitness facility and cell phone discounts

GUIDING PRINCIPLES:

Indivior’s guiding principles are the foundation for each employee’s success and growth. Each employee is expected to demonstrate understanding and adherence to our guiding principles in their everyday performance.

COMPLIANCE OBLIGATIONS:

Indivior is committed to maintaining a workplace where employees are committed to compliance and feel comfortable raising concerns about potential violations of policies or unethical behaviour. As part of your responsibilities, you are expected to:

Employee Obligations:

• Have unquestionable ethics and integrity with the willingness to stand firm on these principles even under significant pressure
• Risk IQ: Know what policies apply to your role and function and adhere to them.
• Speak Up: If you see something, say something.

Manager Obligations:

• Have unquestionable ethics and integrity with the willingness to stand firm on these principles even under significant pressure
• Reinforce risk awareness with your team, with accountability and oversight for ongoing review and mitigation.
• Model and reinforce a Speak Up culture on your team.

The duties and responsibilities identified in this position description are considered essential but are not limited to only those outlined.  The employee may perform other functions that may be assigned.  Management retains the discretion to add or change the duties of this position at any time.

EQUAL EMPLOYMENT OPPORTUNITY

EOE/Minorities/Females/Vet/Disabled