The Associate Business Development Manager in our Impulse Small Format division is primarily responsible for regional convenience store chains such as Hot Spots, MinuteMan, Busy Bee, Daybreak as well as distributors such as Artica, Sweetheart, Glacier Point. The Associate Business Development Manager is responsible for the development, implementation and attainment of sales programs matching strategic growth plans on assigned accounts. This includes prioritizing new account targets and obtaining introductory meetings with category managers.
Responsibilities Include:
- Responsible for attainment of revenue, expanding points of distribution, innovation presentations and trade spend targets on assigned accounts in order to achieve the Ferrero strategy and objectives within the convenience channel.
- Align with Team Leads to identify key targets by market. Develop potential customers within key segments and use industry data and market knowledge to prospect accounts and create pipeline of high value targets balancing short and long range.
- Cold call local and regional accounts. Build strategic relationships with key buying influencers within the convenience channel.
- Develop relationships with key distributor personnel and work with internal teams to call on and close business. Responsible for Sales call follow up, creating awareness and direction.
- Take point in the development, presentation and review of annual business plans for key customers.
- Effectively leverage customer, industry, and internal sales information, to understand the business, drive compliance and sustain a competitive advantage.
- Build internal relationships with revenue management, channel strategy, finance, shopper marketing and supply chain to prepare for retailer meetings and add value to retailer programming.
- Represents Wells at various trade shows, sales appointments and business meetings.
Qualifications
- Bachelor's degree in Business or related field required
- Minimum of 2 years Account Selling experience with a CPG company
- Working knowledge of the Consumer-Packaged Goods (CPG), convenience channel, DSD and broadline distributor networks.
- Experience working with syndicated data, strong communication, presentation preparation, relationship building skills and Office 365 software modules.
- Presentation skills and strong influential communication skills.
- Problem solving and analytical skills.
- High level of interpersonal skills to help foster and develop relationships that will continue to help grow the business base and create opportunities for future growth.
- Ability to prioritize and multi-task within a broad scope of responsibility and a fast-paced environment.
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Wells Enterprises is an EEO/AA employer M/F/Vet/Dis