LOFT creates modern clothing for women and empowers them to express their authentic selves. The Assistant Manager of Digital Marketing will oversee the execution of retention marketing campaigns across various channels to enhance customer engagement and drive business growth.
Responsibilities
- Execute the strategic retention plan to improve the customer journey and drive new, retained and reactivated clients
- Own the end-to-end campaign workflow for Email, SMS and Direct Mail, including planning, creative briefing, build, QA and deployment
- Maintain program calendars and ensure alignment to store sets, promotional launches and key business priorities
- Review and proof content to ensure channel best practices, legal guidelines and business objectives are met
- Monitor launches and performance, troubleshoot issues and optimize scheduling and execution details
- Produce daily and weekly channel reporting and deliver actionable insights to leadership
- Partner with agencies and cross-functional teams (e.g., CRM, Brand Marketing, Analytics, Merchandising, Loyalty/Credit, Creative and Project Management) to support segmentation, testing and new engagement strategies
Skills
- Bachelor's degree required (Marketing preferred)
- 1–2 years of digital marketing experience
- Demonstrated experience managing projects end‑to‑end and partnering effectively with cross‑functional teams
- Strong attention to detail with the ability to manage multiple priorities accurately in a fast‑paced environment
- Clear, effective communicator with strong listening skills and the ability to collaborate, problem‑solve, and gain alignment
- Analytical and results‑oriented, with the ability to translate insights into action and deliver against timelines and performance goals
- Proactive, positive, and self‑motivated; brings initiative and ideas that contribute to business growth and organizational effectiveness
- Experience with ESPs a plus
Benefits
- Merchandise discount at select KnitWell Group brands
- Support for your individual development plus opportunities for career mobility within our family of brands.
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
- Medical, dental, vision insurance & 401(K)
- Employee Assistance Program (EAP)
- Time off – paid time off & holidays
Company Overview
For 25 years, LOFT has been the go-to brand for optimistic and versatile style—clothing, jewelry, shoes, and accessories—that aspires to bring joy and confidence to women everywhere, every day. It was founded in 1954, and is headquartered in New York, NY, US, with a workforce of 10001+ employees. Its website is https://www.loft.com/.