Position Overview
The AJO Lead Technical Consultant is a specialized Adobe Journey Optimizer expert responsible for designing, implementing, and validating orchestrated customer journeys that connect real-time data, decisioning logic, and content activation across channels.
This role sits at the intersection of AEP, RTCDP, identity, event modeling, segmentation, and message orchestration — bringing use cases to life through production-grade journey configuration inside AJO.
You will work closely with Enterprise Architects, AEP/RTCDP consultants, strategists, and Adobe teams to ensure that journeys are scalable, data-driven, compliant, and aligned to business outcomes.
Key Responsibilities
AJO Journey Implementation
- Build and configure cross-channel journeys, including triggers, events, decision nodes, rules, conditions, and throttling logic.
- Implement real-time, event-triggered workflows tied to identity and profile attributes.
- Configure message templates, content fragments, offers, and personalization elements.
- Validate journey paths, decisioning accuracy, and end-to-end orchestration performance.
Data & Decisioning Integration
- Ensure AJO journey logic aligns with RTCDP segments, AEP datasets, and event schemas.
- Validate AEP event datasets (timestamp, identity, eventType, schema mapping) used as AJO triggers.
- Connect consent logic, suppression rules, and business constraints to journey decisioning.
- Utilize AEP Query Service to test journeys, preview events, and validate audience eligibility.
Cross-Channel Activation
- Configure email, push, SMS, in-app, and custom-channel actions.
- Maintain content-to-data alignment via metadata from AEM Assets where applicable.
- Manage channel-level constraints (frequency caps, quiet hours, channel eligibility).
Use Case Realization
- Translate journey strategy and business requirements into technical designs.
- Build operational workflows connecting:
Events → Profiles → Segments → Journeys → Messaging → Reporting. - Ensure journey activation supports downstream analytics in CJA.
Quality, Governance & Testing
- Conduct QA on journeys: event triggers, identity matches, profile states, eligibility, fallback logic, and message rendering.
- Validate consent and governance rules inside journey logic.
- Identify risks tied to latency, event volume, identity stitching, or profile completeness.
- Document configuration, runbooks, and deployment guides.
Collaboration & Delivery
- Partner with:
- Enterprise Architects (design + data governance)
- RTCDP Consultants (segments + identities)
- AEP Consultants (schemas + datasets)
- CJA Consultants (measurement + validation)
- Client marketing/CRM teams
- Provide hands-on support during sprints and UAT cycles.
Required Skills & Experience
Platform Expertise
- AJO (core)
- AEP/RTCDP integration
- CJA for journey measurement
- AEM Assets (content metadata dependencies)
Data Expertise
- Event-based triggers
- Decisioning rules & orchestration logic
- Identity mappings (ECIDs, CRM IDs, cross-device identifiers)
- Consent & governance models
Solution Expertise
- End-to-end experience with journey orchestration, including:
- Building triggers
- Configuring actions
- Setting up rules & constraints
- Validation & QA
- Exposure to AEP Query Service for event verification and audience testing
Preferred Experience
- Multi-channel messaging systems
- MarTech platforms (Marketo, Salesforce, Braze, SFMC)
- JSON, APIs, Webhooks
- Experience with real-time data activation at enterprise scale