North American Herb and Spice is a pioneer in sustainable herbal supplements, dedicated to leveraging nature for wellness. They are seeking a full-time AI-powered marketing operator to optimize marketing campaigns, analyze data for audience engagement, and manage content creation across various digital platforms.
Responsibilities
- Execute weekly content calendar across Instagram, Facebook, TikTok, and YouTube Shorts
- Use AI-generated content (captions, scripts, hooks) and refine for brand voice and compliance
- Schedule and publish content via Sprout Social / Meta Business Suite
- Repurpose UGC and long-form content into multiple short-form assets
- Respond to comments and DMs daily across all platforms
- Maintain a consistent, professional, and compliant brand voice
- Escalate customer service or compliance-sensitive issues appropriately
- Identify recurring questions and feedback loops for content ideas
- Coordinate micro-influencers, affiliates, and ambassadors
- Track deliverables, timelines, and communication
- Ensure content is received, organized, and usable
- Maintain creator database and outreach tracker
- Use Canva to produce: Carousels, Story sets, Thumbnails
- Perform basic short-form editing (CapCut/Descript or similar)
- Maintain brand consistency across all assets
- Generate captions, scripts, and content ideas using ChatGPT and Claude
- Repurpose content at scale
- Assist with reporting and organization
- Follow established SOPs and improve workflows over time
- Maintain content calendar, folders, and naming systems
- Track weekly KPIs: Posting volume, Engagement, Growth, Top-performing content
- Provide simple weekly reports with key insights
Skills
- Experience in Data Analysis, AI Tools, and Marketing Analytics
- Proficiency in Digital Marketing, Marketing Automation, and Content Creation
- Excellent Communication and Team Collaboration Skills
- Ability to work on-site in Lake Forest, IL
- Strong problem-solving skills and adaptability to technological advancements
- At least a Bachelor's degree in Marketing, Business, or a related field
- 1–3 years in social media, content, or marketing execution
- Strong written communication (short-form, conversational tone)
- Comfortable using AI tools (ChatGPT, Claude, etc.)
- Experience with scheduling tools (Sprout Social preferred)
- Canva proficiency (templates, carousels, basic design)
- Highly organized and detail-oriented
- Prior experience in AI applications within marketing
- Knowledge of herbal supplements or wellness products
- Short-form video editing experience
- Experience with influencer/affiliate coordination
- Familiarity with supplements, wellness, or regulated industries
- Basic understanding of compliance-safe language (DSHEA/FTC)
Company Overview
North American Herb and Spice is an online market that provides herbal supplements. It was founded in 1999, and is headquartered in Lake Forest, California, USA, with a workforce of 11-50 employees. Its website is https://www.northamericanherbandspice.com/.