Position : Lead Generation Specialist (PH Search)
Company Industry: Marketing
Work Hours : M-F, Central European Time
Job type : Full-Time
DUTIES AND RESPONSIBILITIES:
Prospect Identification: Research and identify potential leads through various channels (social media, online platforms, industry events, etc.).
Outbound Lead Generation: Execute targeted outbound campaigns (email, phone, LinkedIn) to engage prospective clients and qualify their interest.
Lead Nurturing: Manage and nurture relationships with potential leads by staying in touch and providing relevant information to keep them engaged.
Qualify Leads: Assess the suitability of leads based on defined criteria and ensure they are passed to the sales team when appropriate.
CRM Management: Maintain accurate lead data in the CRM system, ensuring all interactions and updates are properly documented.
Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with business goals and optimize outreach strategies.
Reporting & Metrics: Track and report on lead generation activities, conversion rates, and overall performance to ensure targets are met.
Market Research: Stay up to date with industry trends, competitive offerings, and market conditions to identify new opportunities for lead generation.
QUALIFICATIONS:
At least 1 year of proven experience in lead generation
Strong communication skills (written and verbal) with the ability to engage prospects confidently.
Experience with CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms.
Analytical mindset and ability to assess the quality of leads.
Self-motivated, proactive, and goal-oriented approach to tasks.
Ability to work independently as well as part of a team.
Knowledge of lead generation best practices and strategies.
Familiarity with tools such as LinkedIn Sales Navigator, ZoomInfo, or similar.
PREFERRED SKILLS:
Knowledge of outbound sales and marketing techniques.